Senior Sales Executive

Avalara, Inc.; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Bonuses

Private medical insurance

Disability insurance

Employee resource groups

Job summary

Avalara, Inc. is seeking a Sales Executive to drive new business growth across the EMEA region. This role focuses on acquiring mid-market and enterprise customers and expanding Avalara's footprint in a dynamic tax and compliance landscape.

You will engage with C-level leaders, including the Office of the CFO, to position Avalara's multi-product tax compliance platform as a critical driver of digital transformation and global scale, leveraging Agentic AI to enhance automation and accuracy.

Qualifications

• 5+ years of new business development with consistent quota attainment.
• Experience selling to the Office of the CFO and other C-level stakeholders.
• Deep familiarity with ERP ecosystems and how they integrate with compliance/finance solutions.
• Solid grasp of indirect tax and compliance automation in the EMEA region, including US tax.
• Awareness of Agentic AI and its business applications in compliance.

Responsibilities

• Drive net-new revenue growth by identifying, engaging, and closing new enterprise and mid-market clients across the EMEA region.
• Lead strategic sales engagements with C-level stakeholders, aligning Avalara's value proposition with their priorities.
• Position and sell Avalara's multi-product suite (eInvoicing, VAT, sales tax, cross-border compliance) as an integrated platform.
• Demonstrate thought leadership on Agentic AI's role in compliance and global scalability.
• Develop territory and account strategies aligned with Avalara's growth goals and local opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence product and go-to-market strategies.
• Maintain knowledge of EMEA tax legislation and international indirect tax frameworks.

Skills

SaaS sales

Executive engagement

ERP ecosystem knowledge

Tax technology

English fluency

Strategic selling

AI awareness

Tools

CRM systems

ERP integrations

Job description

What You’ll Do

Avalara is looking for Sales Executive to build new business growth across the EMEA region. This is a strategic role focused on acquiring mid-market and enterprise customers and expanding Avalara's footprint across a ever evolving tax and compliance landscape.

You will be an accomplished consultative seller. You will be comfortable engaging with the Office of the CFO and other C-suite leaders. They will position Avalara's multi-product tax compliance platform as a necessary enabler of digital transformation and global scale.

Beyond regional expertise, you will have global tax domain knowledge. This knowledge will include U.S. sales and user tax. Additionally, they will understand how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

#LI-Hybrid

What Your Responsibilities Will Be

• You will Drive net-new revenue growth by identifying, engaging, and closing new enterprise and mid-market clients across the EMEA region.
• You will Lead strategic sales engagements with C-level stakeholders, aligning Avalara's value proposition with their operational and growth priorities.
• Position and sell Avalara's multi-product suite, including eInvoicing, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
• Demonstrate thought leadership on Agentic AI's role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
• Develop territory and account strategies aligned with Avalara's global growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara's product innovation and go-to-market strategies.
• Maintain current knowledge of EMEA-region tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

What You'll Need to be Successful

• Experience with complex, consultative B2B sales within SaaS, ERP, FinTech, or tax technology.
• 5+ years of experience in new business development with consistent quota attainment.
• You will have experience selling to the Office of the CFO, with executive presence and storytelling skills
• Deep familiarity with ERP ecosystems, and how they integrate with compliance or finance solutions.
• You will have a solid grasp of indirect tax and compliance automation in the EMEA region, Stay up to date with industry trends (including US Tax).
• Awareness of or curiosity about Agentic AI, its business applications, and how AI-driven automation is reshaping compliance operations.
• Fluency in English required, second European language an advantage.
• Self-motivated, strategic thinker able to work independently and collaboratively in a global environment.
• Experience contributing to regional marketing and partner strategies is highly desirable
• This is a hybrid role and you will need to be commutable to the Brighton or London office.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversit y

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.