Senior Sales Development Representative

11:FS Group Ltd; City Of London; Remote; GBP 40,000 - 45,000; Full time

Job summary

A leading fintech company in London is seeking a Senior Sales Development Representative (SDR). This role focuses on generating high-quality sales opportunities and engaging with senior decision-makers. Ideal candidates will have a proven track record in SaaS/fintech sales development. The position offers a salary of £40k–£45k with additional sales commission.

Benefits

25 days of annual leave

Birthday off

Shutdown over the Christmas period

Work from anywhere for 3 months

Annual learning budget

Enhanced parental leave

Qualifications

• Proven track record in SaaS/fintech sales development.
• Experience with outbound prospecting.
• Ability to engage senior decision-makers.

Responsibilities

• Generate high-quality, sales-qualified opportunities.
• Collaborate with Account Management for upsell and cross-sell.
• Qualify leads and book high-quality demos.
• Contribute to processes that enhance scale.

Skills

Proven success as an SDR / BDR in a SaaS or fintech environment

Skilled in outbound prospecting

Strong discovery and qualification ability

Persuasive and resilient

Confidence with sales tools (Hubspot, Sales Navigator)

Ambitious and growth-minded

Tools

Hubspot

Sales Navigator

Job description

11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for NatWest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, NatWest and Tesco Bank. On top of all of that, we’re a media company, our Growth team generate a stream of content that supports our brand and changes the conversation - not necessarily in that order.

11:FS Pulse

Pulse is 11:FS’s leading product insights, competitor analysis and benchmarking platform. It tracks the customer journeys of 900+ financial services companies across 55+ countries, giving leaders in Product, Design, and UX the insights they need to outperform competitors and create experiences that drive customer acquisition and revenue growth.

In essence, Pulse helps the world’s top financial services brands build products their customers love, which is a powerful story to sell.

🌴25 days of annual leave

🎂Birthday off

🎄Shutdown over the Christmas period

✈️ Work from anywhere for 3 months of the year

🎓 Annual learning budget

👶 Enhanced parental leave

About the role

We're looking for a full-time, permanent Senior SDR at 11:FS Pulse. Your mission will be to drive growth by generating high-quality, sales-qualified opportunities across both new and existing clients. You’ll focus on outbound prospecting into target accounts while also collaborating with our Account Management team to uncover upsell and cross-sell opportunities within our customer base.

We’re looking for someone with a proven track record in SaaS/fintech sales development, who is hungry to take on a bigger challenge and play a critical role in shaping how we grow both new business and customer expansion.

The salary for this role is £40k—£45k, with a competitive sales commission on top.

Key Responsibilities

• Fuel pipeline growth by owning outbound prospecting into priority target accounts worldwide
• Uncover expansion opportunities by partnering with Account Management to identify upsell and cross-sell potential within existing customers
• Engage senior decision-makers with tailored outreach sequences and messaging that cut through the noise
• Create momentum for the sales cycle by booking high-quality demos that set the New Business team up for success
• Qualify ruthlessly — confidently disqualify poor-fit leads while redirecting them to better-suited 11:FS solutions where relevant.
• Shape how we scale by contributing ideas, feedback, and process improvements that make the revenue team more effective.

Skills/Experience

• Proven success as an SDR / BDR in a SaaS or fintech environment, consistently beating targets
• Skilled in outbound prospecting and engaging senior decision-makers
• Strong discovery and qualification ability — you ask the right questions and spot opportunities others miss
• Persuasive, confident, and resilient in a target-driven environment
• Confident using a variety of sales and productivity tools (Hubspot, Sales Navigator) and able to introduce new ones that improve how we operate
• Ambitious and growth-minded, with clear aspirations for career progression in a high-growth fintech business

Key Performance Indicators

You will be measured on:

• Number of qualified buyer profiles identified and engaged monthly
• Number of sales-qualified demos scheduled across both new business and existing accounts
• Pipeline and revenue impact generated from your booked demos

The pay range for this role is:

40,000 - 45,000 GBP per year (11:FS Group Limited)