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Senior Sales and Event Manager

The Fendale Group

Greater London

On-site

GBP 35,000 - 45,000

Full time

2 days ago

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Job summary

The Fendale Group seeks a Senior Sales and Event Manager to drive revenue through creative events in prestigious London venues. This role demands strong sales experience, relationship-building skills, and a passion for luxury events and sustainability. Join a growing team dedicated to exceptional food and hospitality.

Qualifications

Catering and hospitality experience and/or venue tender experience.
Previous experience in a sales and marketing role preferably in events and hospitality.

Responsibilities

Lead the development and execution of sales strategies.
Build and maintain relationships with potential and existing clients.
Manage all inbound enquiries for Archies and Caiger & Co.

Skills

Initiative

Negotiation

Excellent written and spoken English

Tools

Pipedrive

1 day ago Be among the first 25 applicants

Exceptional Food. Independent Brands. United by Hospitality.

Salary Range: £35,000-45,000 p.a dependant on experience

Do you love luxury events, creative menus & care about sustainability? The Fendale Group is looking for a Senior Sales and Event Manager.

About the Job

We are a growing business and looking for an ambitious and highly experienced Senior Event and Sales Manager to join and lead our great team and continue the success in selling & delivering creative, amazing events in prestigious London venues and throughout the UK. Our clients include arts, fashion, media and blue chip companies entertaining in Central London venues plus many private events a year.

We are currently listed at a portfolio of exclusive boutique venues.

The successful candidate will have strong track record of achieving sales in excess of £1.5m per annum. You will be able to nurture relationships with a wide variety of stakeholders both internally and externally.

About Us

The Fendale Group brings together a collection of catering brands based in London, united by a passion for delivering exceptional food and hospitality experiences. Our focus is on creativity, quality, and meaningful connections that go beyond the plate. We design and deliver food experiences across all settings, from intimate dinners and weddings to workplace dining and large-scale brand events.

Each of our brands (Caiger & Co., Archies & Spoilt for Choice) brings its own flavour, flair, and focus, but all are powered by one team with a deep understanding of the industry and a genuine care for quality.

We see hospitality as a platform not just for service but for connection, creativity, and change. That is why we are building more than just a group of brands. With community initiatives like Plate for Change and Pillars, a strong commitment to sustainability, and a culture of collaboration, we are working to do things differently and better every step of the way.

Maintain relationships with a broad range of existing customers and develop opportunities with them and others

Key Responsibilities:

Lead the development and execution of sales strategies to drive revenue and business growth
Build and maintain relationships with potential and existing clients
Leverage your own contacts list and network to expand the client base
Work closely with the marketing team to ensure alignment on sales initiatives and promotional efforts
Manage and grow existing client accounts, ensuring they are satisfied with the service provided
Provide regular sales reports and updates to senior management

Key tasks:

Manage all inbound enquiries for Archies and Caiger & Co. ensuring prompt response
Proactive sales work for venue catering opportunities
Write and implement the Sales Plan that will effectively increase brand awareness and sales in agreed target markets
Maintain and develop relationships with existing clients and identifying any opportunities.
Attend networking events as required to build a strong industry and client network
Hold weekly sales meeting with Head of Events and General Manager
Manage new venue opportunities – identify when tenders are up for renewal and get on lists

Experience & skills:

Ability to demonstrate initiative, both working on your own and part of a team
Excellent personal presentation, articulate, self-confident with a flexible and enthusiastic approach
Catering and hospitality experience and/or venue tender experience
Ability to deal with clients and staff at all levels
Ability to negotiate
Experience of working with Pipedrive or a similar CRM programme
Previous experience in a sales and marketing role preferably, in the events and hospitality industry.
Excellent written and spoken English

Key results & objectives:

Achieve Budget
Have a track record of managing a turnover of £1.5m

Reporting to the General Manager and CEO

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Management and Manufacturing
Industries
Events Services

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