Senior Revenue Marketing Manager | London, UK

SENIOR REVENUE MARKETING MANAGER / LONDON / HYBRID / £75000-£85000 DEPENDANT UPON EXPERIENCE & GREAT BENEFITS

About The Team / Role
We have a fantastic opportunity for a highly analytical and strategic Senior Revenue Marketing Manager to join our EMEA Marketing team at WEX. This hybrid London-based role is pivotal to driving measurable revenue growth within our EU Mobility business line.

You'll focus on the full customer lifecycle-from acquisition through to retention-by building and executing marketing strategies that boost engagement and optimize key revenue-driving metrics. This is an ideal role for a data-driven marketer ready to make a significant impact across Europe.

What's on Offer?

• Salary of between £75000-£85000 (based on experience)
• Annual company bonus
• 40 hour week - Monday to Friday
• Hybrid working from our London office (1-2 days per week)
• Industry-leading pension
• 25 days holiday plus bank holidays - with the opportunity to purchase additional days
• Life assurance & Income protection
• Employee discount & perks platform
• GymFlex membership & Cycle2Work scheme
• Wellbeing support and development opportunities

How You'll Make An Impact

• Design and implement strategic revenue marketing plans aligned to EU Mobility revenue goals
• Build and deliver acquisition campaigns targeting high-quality leads across the European market
• Drive customer activation with onboarding and targeted communications that accelerate time to value
• Develop programs to boost product usage, increase engagement, and enhance customer loyalty
• Implement retention strategies aimed at reducing churn and increasing customer lifetime value
• Leverage marketing automation platforms to personalize communications and streamline the customer journey
• Monitor and analyse performance against key revenue metrics like CAC, activation rate, LTV, and churn
• Conduct ongoing A/B testing to refine conversion rates and enhance campaign performance
• Collaborate with Sales, Product Marketing, and Customer Success to align marketing with business goals
• Manage budgets for revenue-driving initiatives and ensure strong ROI
• Stay up-to-date with the latest marketing technologies and revenue marketing trends across EMEA
• Report campaign impact and marketing performance to key business stakeholders

Experience You'll Bring

• Experience in revenue marketing, demand generation or a related role, with a focus on growth
• Proven ability to build successful marketing strategies that influence the entire customer lifecycle
• Hands-on experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRMs (e.g. Salesforce)
• Analytical mindset with strong data interpretation skills and a results-oriented approach
• Experience developing and managing budgets with a strong understanding of ROI tracking
• Confident in project managing multiple initiatives simultaneously across cross-functional teams
• Excellent written and verbal communication skills with an ability to present insights clearly
• Deep knowledge of the EU market with awareness of regional marketing nuances and regulations
• Degree in Marketing, Business Administration, or related field

Preferred but Not Essential

• Background in mobility, transportation, or financial services
• Knowledge of account-based marketing (ABM) strategies
• Familiarity with data visualisation tools (e.g. Tableau, Power BI)
• Experience managing multilingual marketing campaigns
• Fluency in additional European languages (e.g. French, German, Italian)
• Experience working on personalised and segmented campaigns in the EU
• Strong grasp of the digital marketing landscape and revenue funnel mechanics

What's Next?
If you're passionate about customer journey optimization and data-driven growth strategies, we'd love to hear from you. APPLY TODAY and help us shape the future of revenue marketing at WEX.

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