Senior Research Manager

ZipRecruiter; Metropolitan Borough of Solihull; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading financial services firm in Solihull seeks an Insight Manager to develop customer insights and support strategic decision making. The role entails conducting qualitative and quantitative research to drive a customer-first approach across the organisation. The ideal candidate will have strong analytical skills and experience in consumer behaviour, with a competitive salary of up to £55,000 and a performance bonus.

Benefits

£55,000 base salary

1% annual profit-sharing bonus

2 days per week in office

Qualifications

• Strong grasp of consumer behaviour and segmentation techniques.
• Experience commissioning and running qualitative and quantitative research.
• Familiarity with tools like Excel for basic data analysis.

Responsibilities

• Build a comprehensive understanding of customer behaviours and needs.
• Prioritise insight work based on commercial value.
• Design and commission research projects.

Skills

Consumer behaviour analysis

Segmentation techniques

Qualitative research experience

Quantitative research experience

Data analysis with Excel

Strong communication skills

Stakeholder management

Job description

Job Description

Insight Manager – Customer & Market Insight

Location: Solihull (2 days per week in office)

Salary: Up to £55,000 + 1% performance bonus (recent payouts £1,700–£3,000)

The Company

We’re partnered with a well-established UK financial services provider that’s investing heavily in customer-centric strategy. The business has a strong reputation for sustainability, specialist services, and long-term growth. It’s an exciting time to join as they shift towards a more insight-led approach to marketing and proposition development.

The Role

This newly created position sits within the Group Marketing function and reports into the Head of Insight. You’ll play a key role in developing a consistent and commercial understanding of the business's customer base, to support brand, digital, and proposition teams. This is a strategic, insight-led role focused on driving customer-first decision making across the organisation.

Key Responsibilities

• - Build a comprehensive understanding of customer behaviours, needs, and segments.

• - Prioritise insight work based on commercial value and strategic goals.

• - Design and commission qualitative and quantitative research projects.

• - Identify knowledge gaps in customer data and generate actionable insight.

• - Develop personas, customer journeys, and insight-led narratives.

• - Deliver findings through engaging formats – presentations, decks, short videos, etc.

• - Maintain competitor and market intelligence.

• - Manage research agency relationships and insight project delivery.

• - Work cross-functionally with analytics, brand, content, product, and media teams.

Skills & Experience

• - Strong grasp of consumer behaviour and segmentation techniques.

• - Experience commissioning and running qualitative and quantitative research.

• - Familiarity with tools like Excel for basic data analysis and trend tracking.

• - Strong communication and stakeholder management skills.

• - Ability to align insight with commercial and strategic goals.

• - Client-side experience ; financial services background a bonus but not essential.

Benefits

• - £55,000 base salary

• - 1% annual profit-sharing bonus (recently paid £1,700–£3,000)

• - 2 days per week in Solihull office (flexible, usually Tues/Weds)

• - Opportunity to shape a newly created role

• - High visibility across brand, digital, and marketing functions

• - Autonomy and support to build insight capability from the ground up

How to Apply

Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.

Keywords

Insight Manager, Customer Insight, Market Research, Consumer Behaviour, Segmentation, Qualitative Research, Quantitative Research, Behavioural Economics, Stakeholder Engagement, Customer Strategy, UK Jobs, Research Agency, Customer Experience