Senior Relate Brand and Marketing Manager

Webrecruit for Family Action; London; Remote; GBP 42,000 - 47,000; Full time

Job summary

A prominent charity organization is seeking a Senior Relate Brand and Marketing Manager to lead brand management and execute integrated marketing strategies. The ideal candidate will have proven experience in marketing and a strong understanding of market research. This role offers full-time remote work with flexible arrangements. Benefits include 30 days paid leave and professional development opportunities.

Benefits

30 days annual paid leave

Up to 6% matched pension contributions

Flexible working arrangements

Enhanced paid sick leave

Eye care vouchers

Cycle to work scheme

Professional development opportunities

Qualifications

• Proven experience in brand marketing or management (minimum 3 years).
• Experience in using market research to drive strategic decisions.
• Ability to manage multi-channel marketing campaigns effectively.

Responsibilities

• Lead on day-to-day brand management for Relate.
• Gather market research and audience insight for strategic positioning.
• Develop marketing strategies to support service delivery and income generation.

Skills

Brand management

Market research

Integrated marketing campaigns

Strategic planning

Job description

Senior Relate Brand and Marketing Manager

ID: 1533 Senior Relate Brand and Marketing Manager

Service: Relate at Family Action

Salary: £42,140 - £46,240 - FTE per annum, Including an additional £480 home-based allowance

Hours: 37 hours per week (Full-time)

Location: Homebased - This role is offered as a fully remote position, but we are flexible if candidates would like to consider a hybrid working arrangement. Our office is based In North London.

Contract: Permanent

This role at Family Action
Relate at Family Action is here to promote safe, supportive relationships for all and support everyone to strengthen the relationships that mean the most to them.

For over 150 years Family Action has seen first-hand the power of family to shape lives, for better and worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. Whatever family means or looks like to us, ultimately, it's relationships that matter – and the quality of our relationships affects the quality of all our lives.

This is a pivotal role responsible for crafting and executing strategies and campaigns that promote both the Relate brand image and overall marketing efforts to support the achievement of sales targets across a range of counselling services (both B2C and B2B), training products, charity retail outlets and other income streams.
We are looking for a marcomms ‘all-rounder’: someone who can take a strategic view as well as being ‘hands-on’ in the delivery of marketing support to the wider Relate team.

Main Responsibilities:
• Lead on day-to-day brand management for Relate, working to the Head of Brand Development, ensuring coherence and consistency in messaging, tone, and VI across all touchpoints and that the brand supports strategic objectives.
• Lead on the gathering of market research and audience insight to inform strategic positioning
• Coordinate all Relate brand and marketing activity to ensure that Relate is front of mind in the relationship support space
• Develop marketing strategies to support our service delivery and fundraising/income generation goals, engaging a variety of stakeholders, including the public, clients, commissioners, benevolent societies, corporate partners etc.
• Design and direct integrated multi-channel campaigns

Main Requirements (for details check the job description and person specification):
• Proven experience in a brand marketing, communications, or brand management role (minimum 3 years).
• Experience in gathering and using market research / audience insight to drive strategic decision-making in product and service marketing.
Demonstrated ability to manage multi-channel, integrated marketing campaigns, from strategy to delivery, in particular to drive sales/income.

Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:
• Click the “Apply Now” link below and fill out our digital application form
• Closing Date: 25th August 2025 at 23:59

First round interviews will take place in the first week of September. These will be virtual – over Teams. We can make slots available throughout the working day and early/late slots will be available.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: [e-mail]

Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role and will reimburse your travel cost if you attend an interview.

*Ordinarily Family Action appoints new starters at the starting point of the salary scale (with subsequent annual pay progression), unless you have experience that would justify appointment further up the salary scale or there are any other exceptional reasons.