Senior Regional Marketing Specialist

Aptean; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global technology company is seeking a Senior Regional Marketing Specialist to drive integrated marketing programs. The successful candidate will lead campaign planning and execution, focusing on new logo acquisition and customer expansion. Ideal applicants will have over 5 years of B2B marketing experience and a strong grasp of ABM and customer marketing. This role offers a collaborative culture and a competitive salary package.

Benefits

Competitive salary and benefits package

Opportunity to work with cutting-edge technology

Supportive and collaborative work environment

Qualifications

• 5+ years in B2B marketing, ideally in tech, SaaS, or ERP finance sectors.
• Proven success in integrated campaign execution and ABM strategy.
• Strong command of marketing automation and CRM tools.

Responsibilities

• Build and deliver full-funnel, multi-channel programs.
• Plan and execute ABM campaigns tailored to key verticals.
• Monitor campaign performance with focus on conversion and cost-efficiency.

Skills

Integrated campaign planning

Customer marketing

ABM strategy

Project management

Stakeholder communication

Analytical mindset

Tools

Marketo

Salesforce

Job description

Overview

As a Senior Regional Marketing Specialist, you play a pivotal role in driving integrated marketing programs across the UKI region. You lead the planning and execution of campaigns that support brand, new logo acquisition and customer expansion, while also contributing to a high-performing, collaborative team culture.

CoreResponsibilities

IntegratedCampaign,ABM&CustomerMarketingLeadership

• Build and deliver full-funnel, multi-channel programs aligned to NSS (new logo) and IBS (install base) goals
• Plan and execute 1-to-Many and 1-Few ABM campaigns tailored to key verticals and buying stages
• Drive customer marketing initiatives to support retention, advocacy, and cross-sell/upsell opportunities
• Collaborate with global and regional teams to localise and activate compelling content across paid social, email, events, and web

Brand&EnablementIntegration

• Ensurebrandconsistencyandalignmentacrossallcampaigntouchpointsandassets
• Partner with PMM and content teams to bring the Aptean story to life in a way that resonates with UKI audiences
• Support ADRs, sales and customer-facing teams with campaign enablement materials, messaging guides, and activation toolkits
• Contributetointernalenablementeffortstoensurealignmentandreadinessacrossmarketing,sales,andcustomersuccess

Digital&AI-EnabledExecution

• Champion the use of AI tools to enhance campaign speed, quality, and personalisation
• Use marketing platforms (e.g. Marketo, 6Sense, Salesforce) to enable smart targeting, tracking, and optimisation
• Promotedigitalfluencyanddata-drivendecision-makingacrosstheteam

CampaignMeasurement&Optimisation

• Monitor campaign performance with a focus on conversion, cost-efficiency, and pipeline contribution
• Ensure accurate tracking and reporting across Salesforce and Marketo, supporting data hygiene and integrity
• Test and refine messaging and tactics based on engagement metrics and sales feedback

TeamEnablement&CultureBuilding

• Sharebestpracticesandleadknowledge-sharingsessionstoupskillpeers
• Actasadigitalsparringpartnerandmentortojuniorteammembers
• Fosteracollaborative,outcome-orientedculturealignedwithAptean’svalues

YourProfile

You are a strategic, hands-on marketer with a strong grasp of integrated campaign planning, ABM, customer marketing, and brand enablement. You’re comfortable leading cross-functional initiatives, influencing stakeholders, and using data to drive decisions.

You bring a growth mindset, a collaborative spirit, and a passion for delivering measurable impact.

Desired Skills & Experience

• 5+yearsinB2Bmarketing,ideallyintech,SaaS,orERP/financesectors
• Proven success in integrated campaign execution, ABM strategy, and customer marketing
• StrongcommandofmarketingautomationandCRMtools(e.g.Marketo,Salesforce)
• Experienceinbrandalignmentandsalesenablementwithincampaigncontexts
• Excellentprojectmanagementandstakeholdercommunicationskills
• AnalyticalmindsetwithafocusonperformanceandROI
• Experiencementoringorsupportingjuniormarketersisaplus

What’s in it for you?

• A competitive salary and benefits package.

• The opportunity to work with cutting-edge technology and contribute to the success of a dynamic and growing company.

• Gain experience in creating and deploying modern marketing programs focused on performance and demand generation.

• A supportive and collaborative work environment where your ideas are valued and your contributions are recognised.

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built ERP and supply chain management solutions and superior customer experiences from people who care. With over 4000 employees, 50 different products and a global client base of 10,000+, there’s no better time to advance your career at Aptean.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders, and shape a company in which any employee can succeed.

If you share our mindset, you can share in our success. If you’re ready for what’s next now, and want to find out more about joining Aptean, apply today.