Senior Regional Marketing Specialist

UNAVAILABLE; United Kingdom; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading technology firm in the United Kingdom is seeking a Senior Regional Marketing Specialist to drive integrated marketing programs across the UKI region. The role involves leadership in campaign planning and execution, customer marketing initiatives, and collaboration with global teams. Ideal candidates have over 5 years of experience in B2B marketing, particularly in tech or SaaS, and expertise in using marketing automation tools. The position offers a competitive salary and a collaborative work environment.

Benefits

Competitive salary

Benefits package

Supportive work environment

Qualifications

• 5+ years in B2B marketing, ideally in tech, SaaS, or ERP/finance sectors.
• Proven success in integrated campaign execution, ABM strategy, and customer marketing.
• Strong command of marketing automation and CRM tools.

Responsibilities

• Lead planning and execution of integrated marketing programs.
• Drive customer marketing initiatives for retention and advocacy.
• Monitor campaign performance focusing on conversion and cost-efficiency.

Skills

B2B marketing

Integrated campaign execution

ABM strategy

Customer marketing

Project management

Analytical mindset

Tools

Marketo

Salesforce

6Sense

Job description

Overview

As a Senior Regional Marketing Specialist, you play a pivotal role in driving integrated marketing programs across the UKI region. You lead the planning and execution of campaigns that support brand, new logo acquisition, and customer expansion, while also contributing to a high-performing, collaborative team culture.

Core Responsibilities

Integrated Campaign, ABM & Customer Marketing Leadership

• Build and deliver full-funnel, multi-channel programs aligned to NSS (new logo) and IBS (install base) goals
• Plan and execute 1-to-Many and 1-Few ABM campaigns tailored to key verticals and buying stages
• Drive customer marketing initiatives to support retention, advocacy, and cross-sell/upsell opportunities
• Collaborate with global and regional teams to localise and activate compelling content across paid social, email, events, and web

Brand & Enablement Integration

• Ensure brand consistency and alignment across all campaign touchpoints and assets
• Partner with PMM and content teams to bring the Aptean story to life in a way that resonates with UKI audiences
• Support ADRs, sales, and customer-facing teams with campaign enablement materials, messaging guides, and activation toolkits
• Contribute to internal enablement efforts to ensure alignment and readiness across marketing, sales, and customer success

Digital & AI-Enabled Execution

• Champion the use of AI tools to enhance campaign speed, quality, and personalization
• Use marketing platforms (e.g., Marketo, 6Sense, Salesforce) to enable smart targeting, tracking, and optimization
• Promote digital fluency and data-driven decision-making across the team

Campaign Measurement & Optimization

• Monitor campaign performance focusing on conversion, cost-efficiency, and pipeline contribution
• Ensure accurate tracking and reporting across Salesforce and Marketo, supporting data hygiene and integrity
• Test and refine messaging and tactics based on engagement metrics and sales feedback

Team Enablement & Culture Building

• Share best practices and lead knowledge-sharing sessions to upskill peers
• Act as a digital sparring partner and mentor to junior team members
• Foster a collaborative, outcome-oriented culture aligned with Aptean’s values

Your Profile

You are a strategic, hands-on marketer with a strong grasp of integrated campaign planning, ABM, customer marketing, and brand enablement. You’re comfortable leading cross-functional initiatives, influencing stakeholders, and using data to drive decisions.

You bring a growth mindset, a collaborative spirit, and a passion for delivering measurable impact.

Desired Skills & Experience

• 5+ years in B2B marketing, ideally in tech, SaaS, or ERP/finance sectors
• Proven success in integrated campaign execution, ABM strategy, and customer marketing
• Strong command of marketing automation and CRM tools (e.g., Marketo, Salesforce)
• Experience in brand alignment and sales enablement within campaign contexts
• Excellent project management and stakeholder communication skills
• Analytical mindset with a focus on performance and ROI
• Mentoring or supporting junior marketers is a plus

What’s in it for you?

• A competitive salary and benefits package
• The opportunity to work with cutting-edge technology and contribute to a dynamic and growing company
• Gain experience in creating and deploying modern marketing programs focused on performance and demand generation
• A supportive and collaborative work environment where your ideas are valued and contributions recognized

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with purpose-built ERP and supply chain management solutions and superior customer experiences. With over 4000 employees, 50 products, and a global client base of 10,000+, there’s no better time to advance your career at Aptean.

“At Aptean, our diverse employee base is our greatest asset. Embracing differences allows us to harness our individual power to maximize success for our customers, employees, and the company.” – TVN Reddy

We are committed to promoting a culture of diversity, equity, and inclusion in all interactions, team building, leadership development, and employee success.

If you share our mindset, join us and share in our success. Ready for what’s next? Apply today.