Senior Regional Marketing Manager DACH & BNL

JR United Kingdom; Cheltenham; On-site; GBP 50,000 - 75,000; Full time

Job summary

Join a leading company as a Senior Regional Marketing Manager, responsible for strategizing regional marketing efforts across multiple European markets. You will work closely with cross-functional teams and lead initiatives to achieve commercial growth. The role requires strong leadership, an analytical mindset, and fluency in German.

Qualifications

• Proven experience in regional product and brand marketing roles in FMCG.
• Fluent in German and English, knowledge of another European language is a plus.
• Experience in Sales is beneficial.

Responsibilities

• Lead regional category and commercial strategy implementation.
• Define market growth strategy and manage product portfolio.
• Create and manage the annual 5P's plan by channel.

Skills

Strategic thinking

Leadership

Analytical skills

Communication

Team player

Job description

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Client:

Mayborn Group Limited

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Senior Regional Marketing Manager

Location: UK based with regular travel to our Paris Office

Salary: Competitive (Dependent on Experience)

Type of Contract: Full-Time, Permanent

Required Skills - German Language Skills

We're looking for a talented Senior Regional Marketing Manager to join our team!

Reporting to the Head of Marketing Europe, this role is responsible for leading our regional category and commercial strategy into action. Thanks to your great collaboration and analytical skills, you will in this role strategize the 5P plans for a set of specific markets in the Europe region, namely Germany, Austria, Switzerland, Belgium and the Netherlands, and lead the team on how to implement in the different channels. You will also work closely with the rest of the EU Marketing team to ensure brand marketing and shopper marketing plans feed into and support your category and channel growth targets.

What you will be doing:

• Identify the key market insights: build and utilise relevant market, consumer, and performance insights to define the regional category and channel strategy. Review the specificities of competition in your markets to inform brand and product positioning, as well as 5P planning and Must Win battles. Stay ahead of any competitive evolution and bring insights to the relevant forums for decision-making/information/Activity-Based Planning.
• Define the market growth strategy: own the strategic direction for assigned markets, defining priority categories and driving commercial agendas around the 5 P’s to meet targets, ensuring positive flow-through to contribution throughout the P&L.
• Define the annual 5P’s plan by channel: working with the Global Category teams, share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Sales and other Regional Marketing teams) on implementation through monthly meeting reviews.
• Manage the regional product portfolio: create and manage the regional assortment plan by channel whilst achieving given commercial and supply chain KPI’s (ABCD SKU efficiency).
• Determine the regional NPD & EPD plans: identify product and packaging gaps in market using insights and drive NPD initiatives through the global Category teams for the regional market requirements. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required.
• EU Category champion: for the above 2 tasks, you will be responsible for the overall coherence of your respective markets’ portfolio. You will also be assigned a number of Categories (2 to 3 depending on strategic importance) to champion for the full EU region, and will be the key regional point of contact for the respective Global Category houses.
• Pricing & promotions: own the Regional pricing recommendations, in line with competitor benchmarks, including any CPI recommendations, analysis & tracking of CPI and ASP changes in the market place. Create effective promotional strategies by category by channel and track performance.
• Distribution & merchandising: set regional targets and priorities for distribution gains.

Market Execution

• Create the regional sell-in story: develop compelling stories for our brand, product & category plans working with the Regional & Global Marketing teams.
• Joint Business Planning: work with the Regional Sales team to build annual 5P recommendations tailored to priority accounts and track performance and implementation monthly.
• Key accounts, distributors & field Sales sell-in toolkits: develop self-serve 5P guidelines and trackers for the Sales teams to leverage in their daily work and for you to track plans by customers. Ensure training and compliance to optimize cross-functional work.
• Trade Activation: work with the Europe Shopper Marketing Manager to develop best-in-class trade activations for online and instore channels, in line with the market category and channel strategies, and annual priority customers JBP. This can include : online retail marketing, trade catalogues, instore display programs, trade shows.
• Budget and Project Management: build and allocate the Regional Trade Marketing budget to relevant and ROI-efficient initiatives supporting our category and channel annual targets. With the help of the Shopper Marketing Manager, manage the supplier and PO processes with Legal, Procurement and Finance. Ensure supplier-lead projects are met OTIF.
• Brand and Consumer marketing: support and align with the Head of Marketing Europe to ensure brand marketing plans for your region feed into and support your category and channel growth targets.

What skills and experiences you’ll need to ace this job:

• Experience: Proven experience across a diversity of regional product and brand marketing, trade marketing and category management roles in competitive FMCG industries. Regional Sales experience is a plus.
• Languages: German (native or fluent), English (fluent), another European language is a plus (French or Dutch in priority, Spanish, Italian, Portuguese)
• Strategic thinking: able to elevate and create a 3-year strategy with clear growth enablers
• Leadership skills: experience and a proven track record of motivating teams and driving results
• Analysis: be able to create meaningful insights from the data available
• Commercial: manage the category P&L, create the product commercials
• Self-starter and proactive: initiative-driven with ability to identify and solve challenges efficiently
• Organisation skills: create and manage the regional 4P plan according to business objectives and NPD or trade projects lead-times
• Team player: build relationships and work effectively with colleagues to build and align our plans
• Communication: clearly communicate our plans to the regional & global teams
• Passion and energy: gain the engagement and excitement behind our plans by sharing the vision.
• Drive and determination: ensure the category needs are met, and the plans are implemented.

If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke at [emailprotected]