Senior Regional Marketing Manager

Neo4j Inc; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Neo4j Inc is looking for a Regional Marketing Manager to implement marketing strategies that drive brand awareness and demand generation in the UKI region. This dynamic role requires strong initiative and a deep understanding of the B2B technology landscape, providing opportunities for leadership within the marketing team. Join Neo4j and be part of a team that influences critical data solutions for industry leaders across various sectors.

Qualifications

• At least 12 years of marketing experience in B2B technology.
• Experience in managing and operating field events.
• Knowledge and experience with modern demand generation.

Responsibilities

• Plan and deliver marketing campaigns and events to drive awareness.
• Own regional field marketing strategy, including trade shows and webinars.
• Execute marketing mix to deliver key performance indicators.

Skills

Event Marketing

Digital Campaigns

Content Creation

Project Management

Collaboration

Education

University degree or equivalent experience in marketing

Tools

Salesforce

Marketo

Tableau

WordPress

Splash

Job description

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.

Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn .

Our Vision:

At Neo4j, we have always strived to help the world make sense of data.

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

The Role -
We are seeking a dynamic, proactive and results-oriented Regional Marketing Manager to lead and execute our regional marketing strategy in UKI. This is a key role in the EMEA marketing team, focusing on a major and important market. This role best suits a true self-starter, comfortable with change, who displays strong initiative. You will be expected to use your initiative and marketing expertise to implement a marketing strategy in a high-growth highly ambitious company, playing a key part in driving brand awareness, lead and demand generation, and pipeline progression.

As part of a small but growing marketing team, your role will include event marketing, digital campaigns, virtual programs, content creation, social, PR and AR liaison; and anything from specific country projects to working with our global teams. Driving revenue in the region through impactful demand-generation programs is key to meeting our ambitious revenue goals. This person will forge strong relationships with the Neo4j sales, field engineering, SDR and services teams. You must be fluent in understanding marketing funnel metrics and able to evaluate marketing activity performance quantitatively.

We’re looking for future leaders—this role offers a path to team leadership for high performers.

Who You'll Work With:

You will be a member of the EMEA Marketing team, reporting to the Head of Marketing in North EMEA. The EMEA team is responsible for driving high-quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, and event programs. This position requires significant cross-functional collaboration with central functions - product marketing, partner, creative, social, PR, AR, customer marketing, developer relations and content teams.

Responsibilities:

• You will be responsible for planning, building and delivering marketing campaigns and events, both online and physical, to drive increased awareness and progress opportunities through the funnel and be delivered to sales teams.
• Determine and own your regional field marketing strategy, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, and opportunities, and win business.
• Efficient budget tracking, forecasting and management of your regional marketing plan.
• With the ABM lead, contribute to an effective ABM program for the region to amplify sales relationships and support the progression of strategic deals.
• Deliver innovative, marketing programs that not only drive awareness, pipeline generation, ARR, and create new logo opportunities, but inspire and educate, positioning us as thought leaders across the region.
• Accountable for the execution and optimisation of the marketing mix to deliver the key performance indicators and targets including MQL’s, Sales Accepted Opportunities (SAO’s) and pipeline. Manage and execute regional activities, ensuring campaigns are delivered within agreed timescales and convert at the required level to deliver inbound & outbound pipeline targets.
• Engage and work collaboratively with all marketing functions to plan and implement lead-generation programs.
• Define and deliver Neo4j events, roadshows, and 3rd party conference sponsorships, including customer speaker recruitment and management.
• Develop and expand engagement within the region with the channel and cloud partner teams to support co-marketing demand generation programs.
• Partner with the central PR team and local PR agencies to optimise PR plans.
• Be an active member of the Global Marketing team to ensure consistency of strategic marketing programs.
• Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes, and manage the local budget to maximise the impact

Who You Are:

• At least 12 years of marketing experience working in the B2B technology industry with cloud, big data, analytics, or database experience
• University degree or equivalent experience in marketing
• Experience in managing and operating field events
• Deep familiarity with the enterprise B-to-B software market
• Strong planning and project management skills, and the ability to efficiently manage multiple projects, prioritise, be detail-oriented, and meet deadlines.
• Happy to deal with the admin of various marketing and project management platforms.
• Proactive communicator and has a track record of strong teamwork and collaboration with all levels in an organisation
• Goal-oriented, self-starter, able to work and think independently, but also a team player
• Knowledge and experience with modern demand generation and integrated marketing
• Familiarity with Salesforce, Marketo, Tableau, WordPress, Splash and common social media channels are a bonus
• Ability to travel in support of local activities and initiatives as required by the business

Why Join Neo4j?

Neo4j is, without question, the most popular graph database in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.

• Raised the biggest funding round in database history ($325M Series F). Backed by world-class investors like Eurazeo, GV (formerly Google Ventures), and Inovia Capital, Neo4j has raised over $600M in funding and is currently valued at over $2Bn. This puts Neo4j among the most well-funded database companies in history.
• Co-founder and CEO Emil Eifrem has built an amazing culture that prides itself on relationships, inclusiveness, innovation, and customer success.
• Countless industry awards . Massive enterprises and individual developers/data scientists love Neo4j. A strong sense of community and ecosystem is built around the platform.
• A recent Forrester Total Economic Impact Study cited Neo4j as delivering 417% ROI to customers.
• Neo4j was named as a Visionary in the 2023 Gartner Magic Quadrant for Cloud Database Management Systems among 19 other recognized global DBMS vendors. Neo4j was also ranked as a Strong Performer among 14 top vendors in The Forrester Wave: Vector Databases, Q3 2024.

Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.

One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.

Neo4j Values:

Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:

(we)-[:VALUE]->(relationships)
(we)-[:FOCUS_ON]->(userSuccess)
(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})
(we)-[:DELIVER_ON]->(ourCommitments)

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