Senior Reactive Marketing Executive

Betfred Group; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company that has evolved from humble beginnings to become a leading bookmaker. This exciting role in digital marketing offers the chance to work with a passionate team of sports enthusiasts. You will be responsible for creating engaging real-time marketing communications, leveraging your knowledge of horse racing and football. With a commitment to responsible gambling and a focus on player safety, you will help enhance customer experiences while developing your career in a dynamic environment. Enjoy a range of benefits and opportunities for personal growth in this innovative business.

Benefits

Bonuses and incentives

Retail discount vouchers

Monthly pension contributions

Enhanced maternity & paternity pay

Long-service recognition programme

Life milestone rewards

Recognition scheme

Financial wellbeing package

Mental health support

Access to training and development

Qualifications

• Experience in creating and executing mobile communications.
• Strong knowledge of horse racing and football.
• Ability to work under pressure across multiple tasks.

Responsibilities

• Identify key sporting events for real-time marketing.
• Manage customer segmentation and campaign execution.
• Contribute to testing plans and campaign analysis.

Skills

Attention to detail

Knowledge of horse racing

Knowledge of football

Mobile communications experience

Customer segmentation understanding

Interpersonal skills

Written and verbal communication skills

Ability to work under pressure

Proactive attitude

Sociable team player

Tools

Marketing communication systems

Job description

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We have an exciting opportunity for a driven individual wanting to further their career in the digital marketing sphere. Not only will you be joining an exciting and expanding team, but you’ll also be working among likeminded sport enthusiasts with a wealth of knowledge in the online gambling industry.

This role is within a team responsible for the planning, execution and optimisation of outbound real-time marketing communications.The successful candidate will:

• Possess a genuine passion for sports with varied in-depth knowledge, particularly in horse racing and football. Utilising this enthusiasm to deliver reactive, content rich messages to customers in real-time.
• Be responsible for managing customer segmentation, message conception and delivery via instant messaging systems; along with an involvement in the team’s overall strategy.
• Be strategic in maximising campaign performance through constant testing, measurement, refinement and optimisation.
• Have the opportunity to demonstrate a creative flair, analytical prowess and overall passion for success in a highly ambitious and results driven team.
• Be able to work midweek evenings and every second weekend

Responsibilities

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

• Identify key sporting events suited for real-time marketing, define data driven customer segments and execute multi-channel marketing campaigns.
• Assist with events planning to identify key opportunities.
• Develop an awareness of evolving trends in the sports betting industry and remain on top of competitor analysis.
• Liaise with other teams within the business and share knowledge to increase brand cohesion.
• Contribute to and execute testing plans.
• Work with service providers to implement and develop new offerings and technologies.
• Ensure regular reporting and ongoing analysis of campaigns; subsequently provide recommendations regarding segmentation, market selection and content.
• Ensure all campaigns adhere to compliance procedures and agreed sign-offs.

Skills & Experience

What you’ll need to succeed:

• Exemplary attention to detail.
• Willingness to frequently work outside of regular working hours to cover live sporting events.
• Experience of creating and executing mobile communications.
• Strong knowledge of horse racing and football.
• Excellent knowledge of the sporting calendar.
• A keen interest in sports betting and competitor offerings.
• Experience of marketing communication systems desirable.
• Proactive attitude towards continuous improvement, both personal and product-based.
• Understanding of customer segmentation.
• Excellent interpersonal skills.
• Strong written and verbal communication skills
• Ability to work under pressure across multiple tasks while remaining calm
• Self-driven and able to manage own workload
• Self-motivated, able to use initiative and demonstrate proactivity
• Sociable team player

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.
• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.