Senior Promotional Writer

Ogilvy; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading global healthcare communication agency in London is seeking a Senior Promotional Writer. This role involves crafting impactful promotional materials for a diverse portfolio in healthcare, particularly oncology and endocrinology. Candidates should have strong writing skills, a background in healthcare communications, and understanding of regulatory compliance. The position offers a hybrid work environment and numerous employee benefits, making it an attractive opportunity for talented individuals.

Benefits

Private Medical Cover

25 days annual leave plus additional options

Generous pension scheme with matching contributions

1:1 coaching for development

Qualifications

• Proven experience as a promotional writer within a healthcare communications agency.
• Strong understanding of pharmaceutical industry regulations (e.g., ABPI, FDA).
• Ability to distill complex medical information into engaging narratives.

Responsibilities

• Develop a wide range of promotional materials including digital content.
• Work within regulatory guidelines and client-specific MLR processes.
• Mentor junior writers to foster a culture of excellence.

Skills

Healthcare communication

Scientific writing

Regulatory compliance

Creative writing

Team collaboration

Presentation skills

Education

BSc, MSc, or PhD in Biology, Pharmacology, Medicine

Job description

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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

Ogilvy Health UK is made up of healthcare communication specialists across the disciplines of medical education and communications; brain sciences; brand promotion; digital and social; strategic planning; public relations and creative/design. We believe we are like no other: we blaze new trails; we encourage a culture of creativity and innovation; we challenge, and we change; and we recognise and reward our team.
About the Role

Are you a wordsmith with a passion for science and a knack for crafting compelling narratives? Do you thrive in a fast-paced agency environment, translating complex medical information into clear, engaging, and compliant promotional content?

Ogilvy Health is seeking a talented and experienced Senior Promotional Writer to join our creative team. This is a fantastic opportunity for a driven individual to make a significant impact across a diverse portfolio of healthcare accounts, including pivotal work in oncology, nutrition, and endocrinology.

You will be instrumental in developing high-impact promotional materials that resonate with healthcare professionals, patients, and other key stakeholders. Your expertise will help shape the communication strategies for groundbreaking treatments and vital health initiatives.

We offer a hybrid work environment that balances collaboration with independent work. Join us in the office every Tuesday and Wednesday for team meetings, agency updates, brainstorming, and client interactions. We also dedicate the third Friday of each month to in-person collaboration and team building.
What You'll Do

• Develop a wide range of promotional materials, including but not limited to: Sales aids and leave-behinds, Website copy and digital content (banners, social media posts), Email campaigns and e-details, Conference materials (booth graphics, abstracts, presentations), Video scripts and storyboards etc.
• Distil intricate scientific and medical data into clear, concise, and persuasive language that is both accurate and engaging.
• Work meticulously within regulatory guidelines (e.g., ABPI Code of Practice, FDA regulations) and client-specific medical/legal/regulatory (MLR) review processes.
• Work closely with account teams, art directors, strategists, and medical reviewers to develop integrated campaigns that meet client objectives and exceed expectations.
• Provide guidance and mentorship to junior writers, fostering a culture of continuous learning and excellence.
• Contribute to the development of communication strategies, bringing a strong understanding of target audiences and communication objectives.
• Conduct thorough research to understand therapeutic areas, competitor landscapes, and target audience needs.
• Confidently present creative concepts and rationale to internal teams and clients.

What You'll Need

• Proven experience as a promotional writer within a healthcare communications agency
• Demonstrable experience writing for a variety of therapeutic areas
• A strong understanding of scientific principles and the ability to quickly grasp complex medical information. A life sciences degree (e.g., BSc, MSc, PhD in Biology, Pharmacology, Medicine, etc.) is highly desirable.
• In-depth knowledge of pharmaceutical industry regulations and compliance requirements (e.g., ABPI, FDA).
• Impeccable grammar, spelling, and punctuation, with a flair for creative and persuasive writing.
• Meticulous approach to accuracy and consistency.
• Ability to understand client objectives and translate them into effective communication solutions.
• A team player who thrives in a fast-paced, deadline-driven environment.
• Confident and articulate in presenting ideas.
• Any therapeutic area experience within oncology and/or dermatology would be a plus for this role
• We'd love to see a strong portfolio showcasing a range of promotional healthcare writing samples.

Benefits

• Private Medical Cover OR Monthly Leisure Allowance (£45!) OR Dental Cover
• 25 days annual leave, a day off for your birthday, a paid volunteering day, plus the option to purchase up to 5 additional days leave each year
• Access to our excellent Employee Assistance Programme (EAP) provided by Lifeworks
• Access to a range of fantastic resources in our L&D Academy
• A dedicated Culture Committee who keep us entertained throughout the year with a range of inclusive sociable events - we like to have fun!
• 1:1 coaching to support your personal and professional development
• A generous pension scheme, with contributions matched up to a total of 17.5% (i.e. you pay in 7%, Ogilvy Health pays in 10.5%)
• Take advantage of season ticket loans, cycle-to-work scheme, property rental assistance, and generous employee discounts.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.