Senior Product Marketing Manager (B2B)

Liberty Global; Bradford; On-site; GBP 50,000 - 70,000; Full time

Job summary

Liberty Global is looking for a strategic B2B Senior Product Marketing Manager to drive customer adoption and support growth. This role entails defining market strategies, developing messaging for target segments, and collaborating across Product, Sales, and Marketing teams. Ideal candidates will possess exceptional communication skills and a strong understanding of the B2B landscape, making a significant impact in a dynamic service provider environment.

Benefits

Competitive salary and bonus

25 days annual leave plus 5 purchase option

Access to wellbeing benefits

Matched pension contribution up to 10%

Online learning platform access

Innovative and passionate team environment

Qualifications

• Proven ability to position and market services to business decision-makers.
• Strong understanding of the B2B buyer journey for service-based solutions.
• Experience managing external agencies to deliver impactful results.

Responsibilities

• Define and execute go-to-market strategies for service offerings.
• Own development of buyer personas and customer journeys.
• Lead product/solution launches ensuring cross-team alignment.

Skills

Communication

Storytelling

Sales Enablement

Interpersonal Skills

Influencing Outcomes

Collaboration

Tools

Salesforce

HubSpot

Marketo

Job description

We are seeking a strategic and customer-centric B2B Senior Product Marketing Manager to help drive adoption of our service offerings and support our growth ambitions. This role will sit at the intersection of Product, Sales, and Marketing—leading efforts to define value propositions, shape go-to-market strategy, and drive commercial impact. You’ll own positioning, messaging, and enablement materials that clearly articulate our offerings to business decision-makers in our B2B target market. This role is ideal for a marketer who demonstrates a curious mindset, takes a collaborative and proactive approach, is a great problem solver and embraces the opportunity to build something from the ground up that will deliver with impact.

What will you be doing?

• Define and execute go-to-market strategies for several new and existing service offerings
• Develop clear, differentiated positioning and messaging for relevant customer segments and buyer personas
• Work closely with the Product & Solutions team to conduct market research, customer interviews, and competitive analysis and to translate the insights into compelling value propositions
• Collaborate with Demand Generation to ensure product strategy and execution compliments Liberty Blume brand marketing and to build omnichannel campaigns that drive qualified leads and new business sales
• Own development and maintenance of buyer personas and customer decision journeys, ensuring messaging and content speak to real-world drivers and barriers
• Partner with Sales to create and deliver high-impact sales enablement tools (e.g. pitch decks, talk tracks) that tell the story of our service offering
• Support post-sale adoption and expansion by partnering with Customer Success and Product teams to deliver onboarding materials, playbooks, or in-life content
• Work closely with Customer Leads and Product teams to ensure messaging reflects real-world needs, use cases, and feedback
• Collaborate with Product and Commercial teams on packaging, pricing narratives, and solution structuring to support sales effectiveness
• Support to the creation and management of marketing collateral such as case studies, white papers, blog content, and website copy
• Lead or contribute to product/solution launches, ensuring alignment across teams and readiness across all channels
• Define and track success metrics, using data to refine positioning, content, and GTM execution
• Ensure messaging consistency and narrative cohesion across solution lines (e.g. Managed Services, Financial Services, Sustainability)
• Build key stakeholder relationships across Liberty Blume and the Liberty Global Group

We tend to look for people with:

• Proven ability to position and market services in a way that resonates with business decision-makers (e.g., CFOs, COOs, CHROs)
• Excellent communication and storytelling skills, with the ability to simplify complex service offerings
• Experience with sales enablement and working cross-functionally with sales, service, and marketing teams
• Strong understanding of the B2B buyer journey, particularly for service-based solutions
• Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo).

• Proven ability to influence and drive outcomes across cross-functional teams
• Experience managing external agencies or consultants to deliver impactful results
• Strong interpersonal and communication skills, with the ability to collaborate at all levels
• Comfortable thriving in a fast-paced, dynamic environment

What’s in it for you?

• Competitive salary and bonus
• 25 days annual leave with the option to purchase 5 more
• Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
• Matched pension contribution up to 10%
• Access to our online learning platform to continue to develop and grow your career with us
• The chance to join an innovative, fast-paced and passionate team

Who we are:

Liberty Blume, a Liberty Global company, is a rapidly growing business services provider, specialising in tech-enabled back-office solutions. Our mission is to deliver efficiency, scale and value to our customers through Business, Procurement and Financial Solutions. If you’re curious, customer centric and enjoy being one step ahead, join us on our scale up journey and unlock your freedom to grow!

Liberty Global is an equal opportunity employer, committed to an inclusive environment and accommodating all candidates. We’re eager to hear from you, no matter your background.