Senior Product Marketing Manager

JR United Kingdom; York; Remote; GBP 65,000 - 85,000; Full time

Job summary

A leading AI scaleup seeks a Product Marketing Manager to drive real business impact by connecting technical innovations with clear business value. This individual contributor role emphasizes product positioning, sales enablement, and the creation of engaging content tailored for technical buyers. Collaborate closely with sales and engineering teams to enhance market presence and support complex sales cycles.

Qualifications

• 7+ years in B2B SaaS product marketing.
• Experience of marketing solutions to developers.
• Strong copywriting and storytelling skills.

Responsibilities

• Develop product messaging for a technical audience.
• Own competitive positioning and proof point frameworks.
• Create sales enablement and technical content.

Skills

B2B SaaS product marketing

Copywriting

Storytelling for technical buyers

Sales enablement

Collaboration with sales teams

Job description

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Location: Remote with travel once per month for one day

Why this role?

• Join an exciting AI scaleup
• Own the product marketing function and drive real business impact
• Work closely with cross-functional teams including Product, Sales, and Solutions Engineering
• Develop messaging that connects technical innovation with clear business value

About the Company

The software company is well-funded and specialises in creating innovative tools for enterprise IT teams. Operating at the intersection of AI and engineering, the company supports complex digital transformation initiatives across a range of global organisations. The environment is fast-paced, collaborative, and focused on solving high-impact technical problems.

Role Overview

This is a high-impact individual contributor role focused on product positioning, sales enablement, and content creation. You’ll lead on translating technical product value into business outcomes that resonate with a technical audience.

What you’ll be doing

• Develop product messaging that speaks to a technical audience
• Own competitive positioning and technical proof point frameworks
• Create a range of mid- to bottom-funnel content: battlecards, objection-handling docs, technical solution briefs and PoV success templates, customer win stories, and webinar assets
• Support Sales and Pre-Sales teams with tools and collateral to drive technical wins
• Collaborate with Demand Generation on acquisition-focused content

Required Skills and Experience

• 7+ years in B2B SaaS product marketing (they're not looking to hire marketers in broad roles)
• Experience of marketing solutions to developers
• Strong copywriting and storytelling skills, especially for technical buyers
• Experience partnering with sales and solutions teams on complex proof-of-value cycles
• Confident creating sales enablement and technical content from scratch