Senior Product Marketing Manager

DEPOP; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to connect product features with community needs. This role involves developing go-to-market strategies for new features, collaborating with various teams, and ensuring effective messaging across channels. The ideal candidate will have experience in app-based product marketing and a strong results-oriented mindset.

Benefits

Healthcare

Mental wellbeing support

Flexible working options

Paid parental leave

Learning budgets

Mentorship

Life insurance

Pension matching

Employee discounts

Dog-friendly offices

Qualifications

• Experience in direct-to-consumer product marketing within app-based companies preferred.
• Strong communication skills for internal and external audiences.
• Curious with an entrepreneurial mindset.

Responsibilities

• Develop and execute go-to-market strategies for new seller features.
• Manage the end-to-end go-to-market process, including audience targeting and campaign delivery.
• Ensure messaging consistency across all channels for a seamless customer experience.

Skills

Communication

Data Interpretation

Collaboration

Results-oriented

Job description

The job description is comprehensive and well-structured, but it can benefit from improved formatting to enhance readability and focus. Minor editing can also help streamline some sections for better clarity and professionalism.

Revised version:

Product Marketing Manager

Depop's Product Marketing team connects our product magic with the needs of current and future audiences. This role leads the discovery and go-to-market strategies for new features and propositions. Sitting at the intersection of product and marketing, the team ensures that our features are positioned and rolled out effectively to meet community needs.

This Senior Product Marketing Manager will focus on our key markets (US, UK, Australia), supporting Seller-focused squads to roll out new products and features that simplify listing, selling, and growing businesses on Depop. If you're passionate about solving customer problems, collaborating across teams, and delivering exciting products, this role is for you.

Responsibilities:

1. Develop and execute go-to-market strategies for new seller features, collaborating with Product, Design, User Research, Insights, CX, and Marketing teams.
2. Partner with Product to inform the product roadmap through research plans that uncover customer insights and monitor the competitive landscape.
3. Work with Marketing to amplify product storytelling and integrate marketing into larger campaigns and activations.
4. Manage the end-to-end go-to-market process, including audience targeting, value proposition development, narrative creation, and campaign delivery.
5. Create clear positioning and messaging that resonates with different audience segments.
6. Identify opportunities to grow and differentiate Depop by connecting market, product, and audience insights.
7. Ensure messaging consistency across all channels (in-app, web, CRM, customer service) for a seamless customer experience.
8. Implement strategies to improve customer sentiment and increase positive reviews on and off the platform.

Key Stakeholders:

• Product
• Strategy and Operations
• Brand Marketing
• PR and Partnerships
• Seller Growth
• CRM
• Inventory and Merchandising
• Design and UX Research

Requirements:

• Curious with an entrepreneurial mindset.
• Experience in direct-to-consumer product marketing within app-based companies preferred.
• Ability to interpret data and make informed decisions.
• Strong communication skills for internal and external audiences.
• Results-oriented with cross-functional collaboration experience.

Nice to Have:

• Experience in two-sided marketplace businesses.
• Experience in executing marketing campaigns (B2C or B2B).
• Knowledge of US and Australian markets.
• Market research experience.

Additional Information:

Benefits include healthcare, mental wellbeing support, flexible working options, paid parental leave, learning budgets, mentorship, life insurance, pension matching, and employee discounts. Offices are dog-friendly, and employees can work abroad in certain countries for up to 4 weeks annually.