Senior Product Marketing Manager

BVNK; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

BVNK is seeking a Senior Product Marketing Manager to lead go-to-market strategies and enhance product positioning in the rapidly evolving payments sector. This role is pivotal in driving customer engagement and market adoption through effective messaging and insights-driven strategies, contributing to BVNK's vision in the stablecoin and crypto landscape.

Benefits

Competitive salary and employee option scheme

Flexible working hours and hybrid model

Opportunities for global travel

Creative environment for defining company culture

Qualifications

• Proven track record of driving GTM strategies for complex products.
• Excellent written and verbal communication skills.
• Solid understanding of fintech and crypto competitive landscape.

Responsibilities

• Lead end-to-end GTM strategies for product launches.
• Conduct regular customer interviews to inform messaging.
• Track launch performance and customer engagement metrics.

Skills

Communication

Strategic Thinking

Cross-functional Collaboration

Customer-Centric Mindset

Problem-Solving

Education

Experience in payments and stablecoin/blockchain space

Job description

BVNK provides modern payment infrastructure for businesses. We unify banks and blockchains in a single platform. With BVNK, businesses can send and receive stablecoin payments, convert between currencies, and add stablecoin payments to their checkout. Using our flexible platform and robust global licensing and compliance expertise, innovators can launch new payment products quickly and compliantly.

We are a diverse team spread across EMEA, North America, and APAC, with a shared belief that all payment flows will interact with crypto in the coming decade, and BVNK will be at the forefront of this transformation of the financial system.

We recently secured a strategic investment from Visa through their Visa Ventures arm. This follows our $50 million Series B in December, led by Haun Ventures with participation from Coinbase Ventures, Scribble Ventures, DRW Venture Capital, Avenir, and Tiger Global. The continued confidence from these leading investors has enabled us to accelerate our growth trajectory, and we're looking for smart, ambitious people to help us build the next generation of payments.

We're incredibly honored to have made Newsweek's list of The Top 100 Global Most Loved Workplaces two years running (2023 and 2024) and to have been recognised by LinkedIn as one of the Top 20 Startups in the UK in 2024.

About this role in the team:

As a Senior Product Marketing Manager at BVNK, reporting directly to the Chief Marketing Officer, you will play a pivotal role in shaping how we bring our stablecoin and payments products to market, drive adoption, and share compelling customer stories. You will be responsible for developing go-to-market (GTM) strategies, crafting value propositions and messaging, enabling our commercial teams, and feeding customer insights back into the business.

This role requires a strategic thinker who is also an effective doer - someone comfortable working cross-functionally across marketing, product, sales, and customer success to drive measurable impact. You’ll be expected to raise the bar in how we communicate value to customers and position BVNK within a competitive, fast-evolving category.

Key Areas of Responsibilities:

• Product GTM & Adoption
• Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.
• Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities.
• Build and maintain a forward-looking launch calendar to ensure cross-functional alignment.
• Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.
• Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.
• Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies.
• Ensure consistent positioning and messaging across all commercial materials.
• Run regular enablement sessions with sales and account teams to boost product knowledge and pitch confidence.
• Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.
• Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics.
• Tailor messaging by segment to clearly articulate product value and use cases.
• Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos).
• Partner with the Brand & Content team to ensure a consistent tone and narrative across all channels.
• Customer Advocacy & Insights
• Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.
• Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.
• Collaborate with Customer Success to source reference customers, quotes, and usage data.
• Champion customer needs in product and marketing planning processes.
• Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins.
• Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.
• Serve as the subject matter expert for your product areas, advising product managers, sales leaders, and the broader business.

What success looks like:

Success in this role will be measured by both strategic impact and executional excellence. Core KPIs include:

• Win Rate Uplift: Improve sales performance by increasing confidence and effectiveness through strong positioning and enablement.
• Messaging Adoption: Achieve and maintain a 4+/5 rating in internal surveys measuring the sales team’s confidence in new product messaging.
• Customer Validation: Secure a minimum of six high-quality customer testimonials and three in-depth case studies annually.
• Launch Performance: Deliver successful product launches, measured by customer adoption, engagement levels, and internal readiness metrics.

What we need from you:

• Experience in the payments and stablecoin/blockchain space.
• A proven track record of driving GTM strategy for complex products that balance technical and commercial considerations.
• Excellent written and verbal communication skills, with experience developing positioning and content.
• Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams.
• A customer-centric mindset, with experience conducting interviews, analysing insights, and turning them into actionable strategies.
• A solid understanding of the fintech and crypto competitive landscape.
• A structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution.
• Applicants must be based in London (UK) or New York (USA).

What you can expect from us:

• Fair and competitive salary at every stage of your growth
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours, with hybrid working at its heart
• A culture built on passionate, growth-minded people
• A flexible approach to holiday
• Opportunities to travel to our offices around the world
• An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets

At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we’d encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.

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