Senior Product Marketing Manager

3C Deutschland GmbH; London; On-site; GBP 60,000 - 85,000; Full time

Job summary

A global leader in data and technology is seeking a Senior Product Marketing Manager to enhance revenue through innovative marketing strategies. This role will involve collaboration with cross-functional teams to develop impactful content, value propositions, and go-to-market strategies, making it pivotal for business growth. Candidates should have a strong background in product marketing, particularly in tech or finance, along with exceptional communication and analytical skills.

Benefits

Hybrid and flexible working

Great compensation package and discretionary bonus plan

Pension

Bupa healthcare

Sharesave scheme

25 days annual leave with additional options

Wellbeing and DEI initiatives

Qualifications

• Demonstrable experience in Product Marketing or Marketing role.
• Experience in technology or financial services industries.
• Proven experience in value proposition and messaging development.

Responsibilities

• Increase revenue through product go-to-market planning and execution.
• Create compelling value propositions and drive customer adoption.
• Deliver content to support customer journey and feedback loops.

Skills

Product Marketing

Content Creation

Go-to-market Execution

Customer-centric Approach

Analytical Skills

Job description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

We are looking for a Senior Product Marketing Manager to join EDQ's Global Product Marketing function. Reporting into the Global Chief Product Officer, you will work with Global Product & Partnerships, regional Product Marketing, Sales, Partnerships, Marketing and Consultancy teams globally to increase revenue through content strategy, product go-to-market planning and execution, and supporting expansion and partner solutions / packages for our data intelligence products.

You will partner with cross-functional stakeholders. Create compelling value propositions and solution packages to increase growth through new partnerships and industries.

You will develop an understanding of our market segments, competition, and buyers by applying insights from internal and external sources to create value propositions, positioning, and messaging which resonates with buyers.

Deliver compelling content to support the customer journey. Establish a feedback loop with customers to improve our products and messaging. Build narrative grounded in the voice of our customers.

You will create go-to-market strategies for new products and features including content creation, sales enablement, competitive and market intelligence, collaborating with regional Product Marketing and Marketing Communications teams, to drive demand and customer adoption

Qualifications

Demonstrable experience in Product Marketing, Product or Marketing role, ideally in technology or financial services industries

Proven experience in value proposition and messaging development, content creation, and go-to-market execution

Customer and market-centric approach, passion for understanding customers and their needs

Agility to anticipate and adapt to shifting priorities

Expertise in distilling technical concepts into clear and concise narratives to communicate with customers and partners

Strong ability to collaborate with stakeholders from various disciplines and levels

Exceptional organisational skills to manage projects of all sizes

Analytical and results-driven

Additional Information

Benefits package includes:

Hybrid and flexible working.

Great compensation package and discretionary bonus plan

Core benefits include pension, bupa healthcare, sharesave scheme and more

25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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