Senior Product Marketing Manager

Addepar1; Greater London; Vor Ort; GBP 90.000 - 120.000; Vollzeit

Zusammenfassung

Addepar is seeking a Senior Product Marketing Manager to shape go-to-market strategy across EMEA, LATAM and APAC. You will become the regional expert on buyers, market dynamics and competitive landscapes, influencing positioning and launches.

You will collaborate with Sales, Relationship Management and Performance Marketing to drive awareness, demand and adoption while adapting global messaging to regional needs.

Qualifikationen

• 5–8 years in product marketing or GTM roles.
• Experience with B2B SaaS, financial services or fintech preferred.
• Strong storytelling and communication skills.
• Ability to adapt GTM strategies for multiple regions.
• Comfortable working independently across priorities and time zones.

Aufgaben

• Develop and execute product marketing strategies across EMEA, LATAM and APAC.
• Build regional market expertise and buyer understanding.
• Partner with regional Sales, Relationship Management and Performance Marketing teams.
• Define regional positioning and messaging aligned to Addepar's value proposition.
• Lead end-to-end launches for region-specific capabilities.
• Create scalable campaigns to generate awareness and demand.

Kenntnisse

GTM strategy

B2B SaaS

Market research

Messaging & positioning

Cross-functional collaboration

Storytelling & writing

Jobbeschreibung

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo.

The Role

We are seeking a Senior Product Marketing Manager to join our growing Product Marketing team and help shape how Addepar goes to market across EMEA, LATAM and APAC. You will become a trusted expert on the buyers, segments, market dynamics, competitive landscapes and regional nuances that influence how we position Addepar and engage prospects and clients in each market.

Applicants must have, and maintain, the right to work in the United Kingdom from the first day of employment. Please note that visa sponsorship is not available for this role.

What You’ll Do

• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities.
• Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances.
• Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs.
• Define regional positioning and messaging that connects Addepar’s global value proposition to the needs of prospective buyers and existing clients.
• Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities.
• Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.

Who You Are

• 5–8 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred.
• Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content.
• Experience adapting go-to-market strategies for different markets, audiences or customer needs; direct experience in every region is not required.
• Excellent storyteller, writer and communicator who can translate sophisticated capabilities into clear customer value.
• Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management and Product teams.
• Globally minded and curious, with the judgment to balance a consistent global narrative with meaningful regional differences.
• Comfortable working independently across multiple priorities, collaborating across time zones and traveling internationally as needed.

Our Values

• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.