Senior Product Marketing Manager

Ditto; Greater London; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

Life Insurance

Up to 16 weeks fully paid parental leave

Private Medical Insurance including dental and optical cover

Job summary

A digital identity innovator based in Greater London is seeking a Senior Product Marketing Manager to transform complex product features into market value. The ideal candidate will operate at the intersection of product and marketing, shaping strategies while executing tactical marketing initiatives. Responsibilities include owning messaging for products, leading go-to-market strategies, and supporting broader marketing activities. The role demands strong experience in B2B SaaS and excellent communication skills to craft compelling narratives. Competitive perks include generous holiday and private medical insurance.

Qualifications

• Strong experience in B2B SaaS product marketing.
• Proven ability to develop go-to-market strategies.
• Excellent storytelling and an understanding of complex products.

Responsibilities

• Own positioning, messaging, and value propositions across Ditto’s platform.
• Lead go-to-market planning for product launches.
• Create sales enablement materials including pitch decks and one-pagers.
• Create sales enablement materials including pitch decks, one-pagers, battlecards, and solution stories
• Partner closely with Product, Sales, Customer Success, and leadership to align messaging with business priorities
• Support campaign development, website messaging, content creation, and broader demand generation activity
• Help shape Ditto’s presence across events, webinars, roundtables, and other external opportunities
• Bring customer, competitor, and market insight into messaging, go-to-market strategy, and product conversations

Skills

Product marketing experience

Storytelling and communication skills

Cross-functional collaboration

Hands-on execution ability

Go-to-market

Storytelling

Job description

Ditto is the new brand that is evolving Customer Identity Access Management with privacy-first digital identity, using cryptographic and zero-knowledge proofs to secure everyday customer journeys. Our platform helps global brands move beyond passwords and point solutions to seamless experiences that feel instant for users and safe for the business. We don’t just fight fraud or tick compliance boxes. We replace clunky, repetitive checks with fast, privacy-first authentication rooted in cryptographic certainty – so customers move quickly, transact with confidence, and keep coming back.

Behind the platform is a team of curious builders and bold thinkers who see identity as the engine of digital business. We collaborate across borders and design with people in mind – from CISOs and product leaders to the customers they serve. If you’re ready to help organisations move from identity friction to identity freedom, this is where you can shape what’s next.

The Role

We’re looking for a Senior Product Marketing Manager to turn complex product capability into clear market value. This is a high-impact role for someone who can connect product, market, customer, and commercial teams — and who is equally comfortable shaping strategy and rolling up their sleeves to make things happen. As a startup, with an exciting, newly reimagined brand, we’re looking for someone who can go beyond traditional product marketing. Alongside positioning, launches, and enablement, this role will also support wider marketing activity including campaigns, events, content, and market-facing initiatives that help build awareness and pipeline.

What you’ll do

• Own positioning, messaging, and value propositions across Ditto’s platform, products, and capabilities
• Lead go-to-market planning for product launches, new features, solutions, and market opportunities
• Translate technical product detail into clear, compelling narratives for diverse buying groups
• Create sales enablement materials including pitch decks, one-pagers, battlecards, and solution stories
• Partner closely with Product, Sales, Customer Success, and leadership to align messaging with business priorities
• Support campaign development, website messaging, content creation, and broader demand generation activity
• Help shape Ditto’s presence across events, webinars, roundtables, and other external opportunities
• Bring customer, competitor, and market insight into messaging, go-to-market strategy, and product conversations

What we’re looking for

• Strong experience in product marketing within B2B SaaS, cybersecurity, digital identity, fraud, fintech, or a related category
• Proven ability to develop positioning, messaging, and go-to-market strategy for complex products
• Strong commercial awareness and a clear understanding of how marketing supports pipeline and revenue
• Excellent storytelling and communication skills, with the ability to make technical propositions simple, relevant, and persuasive
• Experience contributing to wider marketing activity such as campaigns, content, events, or webinars
• Comfortable working cross-functionally and operating at pace in a startup environment
• Hands-on, proactive, and confident moving between strategy and execution

Nice to have

• Experience in identity, authentication, fraud prevention, digital wallets, or trust infrastructure
• Experience marketing into regulated sectors such as financial services, healthcare, public sector, retail, or gaming
• Familiarity with privacy-first or security-sensitive technology categories
• Experience supporting field marketing, industry events, or executive visibility programmes

Why join Ditto?

Digital identity is becoming central to how businesses grow, how services are delivered, and how trust is built online. Ditto is supporting the infrastructure behind that shift — helping organisations verify customers, reduce friction, strengthen security, and orchestrate trusted digital experiences. That means the work matters. And so does the story around it. This is an opportunity to join a growing company, with a new brand, and help define how we take that story to market. You’ll work closely with senior stakeholders across product, marketing, and commercial teams. You’ll shape messaging that supports growth today, while helping position Ditto for the market opportunities ahead. The future is moving towards more secure, privacy-first digital interactions. Ditto is shaping that future now. If you’re energised by complex products, sharp messaging, and the chance to make a visible impact in a growing business with a new brand, we’d love to hear from you.

Our interview process

• Stage 1: Introductory call
• Stage 2: Skills and capability interview with the Global Head of Marketing and Communications and a member of the team
• Stage 3: Final interview focused on culture and collaboration with the Global Head of Marketing and Communications and a senior team member

What we offer

• 25 days holiday plus bank holidays
• Life Insurance
• Up to 16 weeks fully paid parental leave
• Private Medical Insurance including dental and optical cover