Senior Product Manager (Personalised Curation & Content)

ASOS; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global fashion retailer in London is looking for a Senior Product Manager to lead product personalisation initiatives. This role involves defining product vision, collaborating with various teams to create engaging user experiences, and leveraging customer data to optimize content. Ideal candidates have experience in e-commerce product management, strong analytical skills, and a proven track record in launching innovative digital products.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn learning materials

25 days paid annual leave

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Proven experience as a Product Manager in e-commerce or consumer-facing platforms.
• Strong track record in launching mobile-first products focusing on personalisation.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Define and own the product vision and roadmap for digital product personalisation features.
• Partner with design, marketing, engineering to build high-quality UX.
• Use customer research and data to identify opportunities.

Skills

Product Management

Data Analysis

User Interface Design

Cross-functional Collaboration

Agile Methodologies

Tools

Power BI

Adobe Analytics

Contentsquare

Optimizely

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.

Digital Product at ASOS

At ASOS, we're proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, we're building the future of fashion commerce.

The Details

This role is for a Senior Product Manager in the "For You" team within the Customer Experience org. We believe every customer should feel seen, respected, and understood, and our core principles are to deliver powerful, playful, immediate experiences with sparks of inspiration that provide customer benefits, whilst maintaining data transparency and acting with integrity. Ultimately, we want to create an ASOS just for you. You'll lead the strategy and development of features that harness explicit signals from customers and blend them with our world-class in-house data science offerings driven by customer behaviour.

You'll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you'll have the freedom to decide how to meet these. You'll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you'll build solid narratives and will take your stakeholders on the journey throughout.

Key Responsibilities

• Define and own the product vision and roadmap for digital product personalisation features, building a deep understanding of opportunities and how we'll measure success.
• Lead initiatives to enrich the customer profile with implicit and explicit data to optimize content per user so they feel seen and understood.
• Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers.
• Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion.
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact.

Qualifications

About You

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
• Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation.
• Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
• Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences.
• Comfortable working in agile, full stack, cross-functional teams.
• Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Adobe Analytics, Contentsquare, and Optimizely.
• Excellent communication and stakeholder management abilities.

Additional Information

BeneFITS

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits