Senior Product Manager - Personalisation

HOLLAND AND BARRETT; London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Holland & Barrett is seeking a Senior Product Manager for Personalisation to lead the development of tailored digital experiences. This role involves owning personalisation strategies and collaborating across teams to improve customer engagement and satisfaction, directly supporting wellness goals.

Benefits

Technology Incentive Scheme - bonus schemes starting at 10%

Learning and Development opportunities

Career progression

Pension company contribution

28 or 33 days holiday per year

Refer and Earn Scheme

25% staff discount on products from day one

Free 24/7 Confidential Advice & Colleague Welfare

Mental Health First Aiders on site

Reward and Recognition Schemes

Qualifications

• 5+ years' experience in product management, ideally within personalisation or digital customer experience.
• Strong track record of delivering impactful digital products.
• Comfortable owning the full product lifecycle from discovery to launch.

Responsibilities

• Lead the product vision, strategy, and roadmap for personalised experiences.
• Collaborate with cross-functional teams to enhance customer journeys.
• Own delivery across multiple squads including managing a prioritised backlog.

Skills

Product Management

Customer Experience

Data Analysis

Stakeholder Management

Job description

At Holland & Barrett, we're on a mission to make health and wellness accessible to everyone. As a leading health and wellness retailer, we are transforming into a digital-first business to better serve our customers. Technology plays a central role in this transformation, enabling smarter personalization, seamless experiences, and empowering our teams to build deeper customer relationships.

The Role

We are seeking a Senior Product Manager - Personalisation to lead the development of connected, highly personalized experiences across our digital and physical channels, including our website, app, and in-store technology.

This role involves delivering end-to-end journeys tailored to each customer, supporting our goal to help every customer achieve their unique health and wellness objectives. You will take full ownership of Holland & Barrett's in-house personalisation capabilities, defining strategy, roadmap, and execution across multiple teams. Collaborating with engineering, CRM, marketing, UX research, design, data science, and commercial teams, you will ensure our initiatives deliver measurable value across the customer lifecycle.

What You'll Be Doing

• Lead the personalisation squad to define and deliver a clear product vision, strategy, and roadmap across all customer touchpoints.
• Understand our customers deeply through data and research to inform product development.
• Partner with UX researchers to validate ideas, uncover insights, and optimize customer journeys.
• Collaborate with both technical and non-technical teams to deliver customer-first products.
• Work with cross-functional stakeholders to drive insight-led product development.
• Own delivery across multiple squads, including writing PRDs and managing a Jira backlog.
• Continuously optimize through A/B testing, experimentation, and analytics.
• Track and achieve key success metrics such as engagement, conversion, NPS, and shopping frequency.

The Person

• 5+ years' experience in product management, preferably in personalisation, CRO, or digital customer experience.
• Proven track record of delivering impactful digital products that create value for customers and the business.
• Deep understanding of omnichannel customer journeys and creating seamless experiences.
• Experience managing the full product lifecycle from discovery to launch and iteration.
• Comfortable working with cross-functional teams in an agile environment.
• Data-driven decision-making skills, with experience in experimentation and research.
• Excellent stakeholder management and communication skills.
• Passionate about creating simple, engaging, and personalized customer experiences.

Desirable

• Knowledge of machine learning, recommendation engines, or omnichannel personalization.
• Experience with composable commerce platforms and embedding personalized journeys into them.

Ready to shape the future of personalized wellness at Holland & Barrett? Apply now and join a team dedicated to redefining what it means to live well, every day.