Senior Product Manager, Gamification

PicsArt; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Senior Product Manager, where you will play a pivotal role in driving user engagement and retention through innovative gamification strategies. In this high-impact position, you will leverage your gaming industry experience to create rewarding experiences for millions of creators on a platform with over 150 million monthly active users. You will work closely with diverse teams to shape how users interact with the product, ensuring that creative exploration is both engaging and fulfilling. This is a unique opportunity to make a significant impact in a dynamic and supportive environment that values professional growth and well-being.

Benefits

Open culture with feedback emphasis

Well-being benefits

Flexible working arrangements

Growth opportunities

Qualifications

• 5+ years of experience in Product Management with a focus on gamification.
• Strong background in the gaming industry preferred.

Responsibilities

• Own and execute the gamification strategy to enhance user engagement.
• Collaborate with cross-functional teams to develop gamified experiences.

Skills

Product Management

Gamification

User Engagement

Monetization Strategies

Data Analysis

Communication Skills

Entrepreneurial Skills

Tools

A/B Testing

Cohort Analysis

Retention Modeling

Job description

Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics. This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.

By joining us, you will benefit from

• An honest, open culture that emphasises feedback and promotes professional and personal development.
• Working on a platform with 150M+ MAUs, spanning diverse creative communities.
• Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
• Wellbeing benefits - Including monthly well-being funds and flexible working arrangements.
• Growing opportunities — based on your preference you can grow in the company as a people manager or as an individual contributor.

You will

• Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements.
• Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions.
• Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives.
• Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics.
• Collaborate with the product teams across the company for the execution and delivery of gamification features.
• Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics.
• Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation.
• Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap.
• Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics ensuring alignment with overall business goals.
• Be actively involved and drive the daily execution processes.

About you

• 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization.
• Strong entrepreneurial skills and experience working in a high-paced environment.
• Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks.
• Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
• Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting.
• Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution.
• Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth.

What we seek and value most in our candidates: professionalism in both soft and hard skills; motivation to grow, learn and share; positive attitude; flexibility; transparency; ownership; and the most important - passion and commitment. Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US.

For Applicants Based in California - California Job Applicant Privacy Notice

ABOUT US: Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.