Senior Product Manager (Add-ons & Subscriptions)

Flo; London; Hybrid; GBP 105,000 - 135,000; Full time

Job summary

A leading company is seeking a Senior Product Manager to enhance subscription offerings and optimize features for various user segments. The role involves collaboration with diverse teams to create exceptional user experiences while leveraging data to inform product decisions and strategy.

Benefits

Flexible work environment (office and remote options)

Company equity via ESOP

Paid holidays and sick leave

Workations abroad for two months annually

Unlimited free premium subscriptions

Qualifications

• Experience in product management with B2C mobile technology products.
• Experience in developing subscription or freemium models.
• Strong analytical and strategic thinking skills.

Responsibilities

• Optimize subscription offerings and features for user segments.
• Manage product roadmap and enhance user experience.
• Collaborate with cross-functional teams including Marketing and UX.

Skills

Product Management

Data-Driven Decision Making

Analytical Thinking

User Experience Optimization

Job description

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Senior Product Manager (Add-ons & Subscriptions), London

Client: Flo

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 84a2030e799d

Job Views: 29

Posted: 22.06.2025

Expiry Date: 06.08.2025

Job Description:

The Job

The needs of the user are central to us, and how those needs are served falls under our Product teams. They are fact-finders, builders, and ideators of easy-to-use, information-rich resources across our platform. Along with Analytics teams, they delve into the ‘why’ to create unrivaled user experiences.

As a Senior Product Manager for the Subscription Value of Flo, you will be crucial in optimizing our subscription offerings as we explore more complex revenue mechanics and tiers. You will determine features for our freemium, tiered, and premium add-on packages, develop and test subscription bundles, and collaborate across teams to integrate these features into Flo's new premium product strategy.

You will work autonomously and collaboratively with Marketing Managers, UX specialists, Product Designers, Analysts, Content, and Engineering teams. You will manage the roadmap, contribute to company goals, and make data-informed decisions to enhance user experience, trials, subscriptions, and LTV.

Your Experience

• Demonstrated experience in product management working with mobile technology products in the B2C space.
• Proven experience developing and implementing subscription or freemium models.
• Strong understanding of feature segmentation and the ability to determine feature value for different user segments.
• Experience in defining and analyzing user willingness to pay for features and segments.
• Experience with A/B testing and other experimentation methodologies to optimize subscription packages and upsell mechanics.
• Ability to use quantitative and qualitative insights for data-driven product decisions.
• Ability to handle ambiguity and work collaboratively across teams.
• Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.

What you'll be doing

• Assessing and determining which features should be included as freemium, tier 1, or tier 2 premium add-ons.
• Preparing, testing, and refining subscription packages and bundles to maximize value and engagement.
• Building a strategy aligned with the company's vision.
• Managing clear, detailed product requirements and feature descriptions.
• Leading initiatives that are set and measured as part of the company OKRs.
• Partnering with content teams to understand segment needs and cover them holistically.
• Defining willingness to pay for features across user segments.
• Collaborating with onboarding, growth UX, and promotional teams to enhance the premium offering.
• Analyzing data and feedback to continuously improve the subscription value proposition.
• Using qualitative and quantitative approaches, customer understanding, and product intuition for decision-making.
• Being a proactive and reliable team member.

Salary Range: Lithuania - Starting from €7200 gross/month. UK - Starting from £105,000/year. Ranges may vary depending on skills, competencies, and experience.

Reward

Flo offers competitive salaries, benefits, and a supportive environment, including:

• Flexible work environment (office and remote options)
• Company equity via ESOP
• Paid holidays and sick leave
• Paid female health and sick leave, holidays, and sick leave
• Workations abroad for two months annually
• Paid maternity and paternity leave (subject to conditions)
• Career development resources
• Annual salary reviews
• Unlimited free premium subscriptions
• Additional health, pension, and social benefits