Senior Product Designer

Iwoca Ltd; London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A leading company in the fintech sector is seeking a Senior Product Designer to join their dynamic team in London. In this role, you'll own the user experience for a key market, shaping innovative solutions to empower small businesses. You'll collaborate with cross-functional teams and help develop products that deliver real value to customers through an empathetic, data-driven design process. The role offers opportunities for professional growth and learning within a supportive culture that prioritizes innovation and employee development.

Benefits

Flexible working hours

Medical insurance

Learning and development budget

25 days’ holiday plus birthday leave

Generous parental leave

Qualifications

• Experience working in a product design setting focused on conversion and commercial goals.
• Experience planning and conducting user research studies.
• Proficiency in design tools with strong prototyping and interaction design skills.

Responsibilities

• Own the entire design lifecycle, from initial concept to polished user interface.
• Collaborate on user-centred solutions and design interactive tools.
• Conduct user research and usability testing to validate design solutions.

Skills

Customer-first approach

Data-driven design

User research

Prototyping

Interaction design

Communication

Education

Experience in product design

Tools

Figma

Adobe Creative Suite

Job description

Senior Product Designer - iwoca Germany (DE)

Hybrid in London/Leeds, UK or in Berlin/Frankfurt, DE

We’re looking for a Product Designer to join our iwoca Design team

As the Senior Product Designer for Germany, you will own the end-to-end user experience for a key market. You will have the autonomy to shape the future of iwoca’s product in Germany, discovering new opportunities and developing solutions that provide a seamless and valuable experience for our customers. You'll work with product and engineering teams in both Germany and the UK to deliver designs that have a direct impact on the success of small businesses.

The company

Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca. Small businesses aren't just statistics – they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we've revolutionised how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that's fast, flexible, and actually works for modern businesses.

Our impact speaks for itself: we've provided billions in funding to over 150,000 businesses across Europe, making us one of the continent's leading fintech innovators. But we're just getting started. Our mission? To empower one million businesses with the financial tools they deserve.

We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether it's managing cash flow or seizing unexpected opportunities, we ensure businesses get the funds they need – often within minutes.

The team

The Germany Product Team is a fully autonomous unit dedicated to serving our German market. The team includes specialists in front-end and back-end development, product management, data science, and analytics.

As the embedded designer, you will collaborate on everything from launching new products to refining customer experiences. This integrated, cross-functional approach allows the team to address complex challenges, iterate quickly, and build solutions that shape how thousands of businesses succeed.

The role

As the Senior Product Designer for Germany, you will be responsible for the entire design lifecycle, from initial concept to polished user interface. This is a strategic role that also requires hands-on execution.

Autonomy and vision

• Develop and champion the strategic vision for the customer experience in the German market.

• Shape a new credit product from the ground up, offering greater flexibility to support small businesses.

• Help maintain and evolve our reusable Design System to ensure coherence and quality.
  

Impact and collaboration

• Work with product managers and engineers to build user-centred solutions that solve real-world user pain points and meet business goals.

• Design interactive tools, like a loan builder, to guide customers to the right product for their needs.

• Use data from web analytics and A/B testing to iterate on designs that directly improve conversion and user satisfaction.
  

Growth and learning

• Conduct user research and usability testing to uncover pain points and validate your design solutions.

• Establish and monitor user feedback loops to build a culture of continuous improvement.

• Identify and act on opportunities for improvement based on both qualitative and quantitative data.

Some example projects are:

• Designing an interactive loan builder to guide small business owners through their options and help them find the product that best fits their needs.

• Creating a more engaging experience for existing customers – one that recognises their growth and deepens their partnership with iwoca.

• Shaping a new credit product that offers greater flexibility to support small businesses on their path to success.
  

The requirements

Essential:

• Experience working in a product design setting focussed on conversion and commercial goals.

• A customer-first, data-driven approach to design, with a knack for balancing business needs with user empathy.

• Experience in planning and conducting moderated and unmoderated user research studies with customers.

• Experience working in a cross-functional team that includes product managers and engineers.

• Proficiency in design tools (e.g. Figma, Adobe Creative Suite) with strong prototyping and interaction design skills.

• Experience working with Product Managers and analytics data/tools to drive design decisions.

• An understanding of A/B testing, conversion metrics, and user behaviour.

• The ability to work autonomously and complete projects.

• Excellent communication skills and the ability to adjust your communication style to the audience.

Bonus:

• Knowledge of basic concepts in front-end development, and basic familiarity with some front-end frameworks.

• Experience working directly with business stakeholders.

• Experience working in the B2B space.

The salary

We expect to pay from £65,000 - £75,000 for this role.
But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a brilliant place to work:

• Offices in London, Leeds, Berlin and Frankfurt with plenty of drinks and snacks

• Events and clubs, like bingo, comedy nights, yoga classes, football, etc.

The benefits (location dependent)

• Flexible working hours

• Medical insurance from Vitality, including discounted gym membership

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% pension contributions on total earnings

• An employee equity incentive scheme

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme

• Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.