Senior Product Brand Manager - Garnier

L'OREAL GROUP; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global beauty company in London is seeking a Senior Product Brand Manager for Garnier. In this role, you will develop innovative brand strategies and engage with media to drive effective marketing. The ideal candidate has experience in brand marketing combined with strong analytical and communication skills. This position offers a comprehensive benefits package and opportunities for professional development.

Benefits

Private medical and dental insurance

Gym memberships

Mental health support

Professional development opportunities

Qualifications

• Proven experience in a brand marketing role.
• Strong ability to analyze consumer data and insights.
• Experience in managing budgets and financial targets.

Responsibilities

• Develop innovative brand strategies for Garnier.
• Work with media agencies to establish media strategies.
• Collaborate with internal teams to enhance consumer understanding.
• Track brand performance and financial objectives.

Skills

Analytical skills

Communication skills

Presentation skills

Negotiation skills

Job description

Senior Product Brand Manager - Garnier (Skincare)

Are you a visionary brand marketer ready to shape the future? Join our agile team to develop innovative brand strategies, revolutionize media engagement, champion deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.

A DAY IN THE LIFE

• Work closely with the BRAND 3.0 marketing team in the UK and liaise with the DMI & Zone teams overseas.
• Develop the brand strategy and 3-year vision with the BBL, ensuring all marketing touchpoints are aligned with the long-term strategy.

MEDIA

• Determine media strategy in collaboration with media agencies, establish BETs, and utilize tools like BETIQ for media mix modeling.
• Embrace digital transformation with a focus on advocacy acceleration.

CONSUMER

• Collaborate with CMI to enhance understanding of consumers and leverage consumer & shopper data to improve marketing effectiveness.
• Work with creative agencies on insight-led local media creatives and content shoots.
• Engage regularly with consumers and work effectively with senior management, retailers, and agency partners.

CATEGORY & PRODUCT

• Utilize tools like Nielsen/Boots IRI to understand category shifts and future trends.
• Contribute to international brand development and new project launches with a strategic 3-year market vision.
• Coordinate with legal and scientific teams to ensure compliant marketing materials and develop compelling product claims.

BRAND PERFORMANCE

• Track brand performance and financial objectives accurately.
• Contribute to setting brand budgets and financial goals.
• Manage A&P spends and understand the total PNL to drive sustainable growth, managing GM and REX targets.

WHO YOU ARE

• Passionate about brands and products, acting as a brand ambassador.
• Experience in a similar role with strong analytical, communication, presentation, and negotiation skills.
• Ability to thrive in a fast-paced sales environment with high organizational and prioritization skills.

WHAT WE OFFER

We provide an industry-leading benefits package including discounts on iconic brands, private medical and dental insurance, gym memberships, mental health support, family leave, fertility leave, and professional development opportunities.

WHO WE ARE

L'Oréal operates in 150 markets worldwide, committed to creating inclusive, sustainable beauty. Our portfolio includes global brands like L'Oréal Paris, Maybelline, Garnier, and NYX, among others.

HOW WE RECRUIT

We promote diversity, equity, and inclusion in all employment practices, welcoming candidates from all backgrounds to contribute to our vibrant community.