Senior Product Brand Manager – Cerave - FTC - Ldb

L'OREAL GROUP; London; On-site; GBP 45,000 - 80,000; Full time

Job summary

An established industry player in the beauty sector is seeking a Senior Product Brand Manager to lead the marketing strategy for a top skincare brand. This role offers a dynamic environment where you will orchestrate innovative product launches, manage media strategies, and drive growth through consumer insights. You'll engage with high-profile partners and present at significant company events, all while fostering a collaborative team culture. Join a company committed to inclusivity and innovation, where your contributions can make a real impact on the future of beauty.

Benefits

Private Medical Insurance

Dental Insurance

Discounted Gym Memberships

Enhanced Pension Plan

Up to 60% off company products

Paid Fertility Leave

Money-saving offers

Free Mortgage Advice

Leadership Programs

Onsite Mental Health Support

Qualifications

• Experienced in a fast-paced consumer sales environment.
• Strong communication and presentation skills to influence audiences.

Responsibilities

• Develop and implement marketing activation plans for brand growth.
• Collaborate with cross-functional teams to execute brand strategy.

Skills

Strategic Thinking

Communication Skills

Analytical Skills

Project Management

Creativity

Consumer Insights

Collaboration

Presentation Skills

Education

Degree Level Education

Job description

Senior Product Brand Manager - CeraVe - FTC - LDB

Are you a results-oriented marketing leader ready to lead the Marketing Strategy for L'Oreal Dermatological Beauty's UKI's #1 Skincare Brand? We're seeking a dynamic individual to build, lead, and execute our consumer-centric 360 activation plans for CeraVe.

This is your opportunity to drive significant growth across strategic core franchises for the brand, whilst spearheading exciting new product innovation, all while aligning with the overarching brand strategy. From high impact large media campaigns to leading local shoots with some of the UK's hottest comedic talents - such as Jack Whitehall or Munya Chawara. Plus ample opportunities to elevate your profile and hone your presentation skills - whether it is presenting to our Divisional MD or presenting at our annual conference to our division's 200 employees. This role is exciting, with no day the same!

Since launching in the UK in 2018, CeraVe has gone through a phenomenal growth journey (+28% CAGR 2020-24) and is now the #4 Skincare brand within the UK, and the largest brand within the L'Oreal Dermatological Beauty. We have achieved this milestone by accelerating our core franchises within Face Care, Face Cleanse + Body care, amplified with our largest Media campaigns and highest profile VIP partners. However, we have ambitions to scale even further - so in 2025 we are entering our 'innovation era' with our biggest ever focus on NPD launches - both within our existing franchises and also expanding into new skincare territories. And this is only the beginning, with bigger and bolder plans for 2026.

A DAY IN THE LIFE

1. Orchestrate & Execute: Develop and implement short- to medium-term activation plans, assessing sales potential and influencing investment decisions. Implement new launches and strive to maintain growth on pillar products aligned with the overall brand strategy.
2. Media Vision: Collaborate with the Brand Business Leader on media strategy and partner closely with our media agency to optimise media spend and campaign performance. You'll champion the creation of best-in-class assets that deliver on time and on target.
3. Brand image expert: Work closely with communications and digital teams to amplify PR and online opportunities, ensuring our medical DNA is powerfully and consistently communicated.
4. Insight-Driven Strategist: Dive deep into product performance data, consumer insights, and competitor activities. Transform these insights into actionable recommendations that drive strategic decision-making.
5. Cross-Functional Collaborator: Mobilise and collaborate with Medical, Visual Merchandising, Sales, Supply Chain, Education, and external agencies to flawlessly execute brand strategy.
6. Engaging Presenter & Communicator: Plan, attend, and present at internal & external meetings, including retailer engagements and divisional conferences, to energise stakeholders and rally them behind our vision.
7. Portfolio Management Expert: Oversee day-to-day portfolio catalogue management, including artwork and product lifecycle.
8. Resource Optimization: Prioritize and strategically reallocate budget across activities based on business objectives.
9. Analytical Powerhouse: Proactively seek to close knowledge gaps by building a strong retail network. Independently interrogate data, applying diverse methods to uncover hidden insights and translate them into actionable short, medium and long term strategies. Confidently distil complex data into impactful communications tailored to your audience.
10. Results-oriented Executor: Executes agreed plans, on time and within budget. Communicate effectively across functions to ensure alignment and achieve marketing objectives. Adapts and creatively problem-solve to overcome challenges.
11. Future Leader Skills: Inspire and upskill junior team members within the CeraVe team, fostering a culture of continuous improvement.

WHO YOU ARE

1. Experienced in a fast-paced consumer sales environment, with an understanding of a mix of distribution points.
2. Educated to at least a degree level.
3. Highly entrepreneurial mindset - autonomy, strategic thinking and collaboration are critical to drive our brand.
4. Vision - able to create and develop strong brand visions and action plans, taking the lead on motivating the wider business.
5. Strong communication skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience.
6. Knows how to manage the complexity in terms of number of interlocutors, projects, timelines, meeting presentations.
7. Self-motivation and strong organisation skills to be able to work autonomously to drive your franchises.
8. Resilience and flexibility - the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovative way.
9. Creativity - able to think outside the box and create innovative, insight-driven solutions, to drive the best ROI whilst growing brand equity.
10. Strong analytical skills and good commercial acumen, to enable you to work closely with the commercial and finance teams.
11. Demonstrated success in understanding consumer behaviour and dynamics within your current market experience. A strong curiosity to explore and analyse the category of Skincare and Dermocosmetics, coupled with the ability to adjust & learn quickly.
12. Experience in launching products - from sizing to market: with a 360 consumer centric viewpoint.
13. Digital orientation - to grow awareness and engagement online across multiple platforms; pure media, social, and co.uk.
14. Potential to successfully manage people: ensure each individual has a work plan that showcases and develops their skills and talent, empowering & coaching them to be their best every day.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. As the world leader in dermocosmetics, our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.