Senior Product and Range Manager

Hallmark Cards; Bradford; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

26 days holiday

Bank holidays

Annual bonus scheme

Health cashback scheme

Pension benefit

Hybrid working opportunities

Free onsite parking

Job summary

Hallmark Cards is seeking a Senior Product & Range Manager to lead end-to-end product and range strategy across key categories. You will align with Commercial, Creative, Marketing, Procurement and Supply to optimise ranges and manage the model line, driving performance and improvements.

You will lead a team of Product & Range professionals, shaping strategies that support growth, customer engagement and commercial outcomes across the business.

Qualifications

• Extensive experience in product development in FMCG/consumer goods.
• Proven ability to deliver strategy against KPIs and targets.
• Strong experience building and optimising product ranges.
• Experience writing product briefs and working with creative teams.
• Strong stakeholder management and communication skills.
• Experience leading, coaching and developing teams.
• Strong commercial awareness with focus on delivering successful products.
• Experience using data and insights to drive decisions and performance improvements.

Responsibilities

• Lead the development and execution of product and range strategies informed by insight, competitor analysis and customer research.
• Build and commercialise product ranges, ensuring alignment with targets and value-for-money principles.
• Use sales data and customer insights to identify gaps and opportunities, creating line-level product briefs.
• Oversee pricing architecture, cost of product and range profitability, supporting sign-off processes.
• Manage customer relationships and provide insight and commentary.
• Partner with Commercial and Procurement teams to develop publisher relationships and branded range strategies.
• Set ranging principles for Visual Merchandising partners.
• Manage the full product lifecycle, ensuring data accuracy through governance.
• Drive efficiencies through the use of global and common SKUs across builds.
• Collaborate with Marketing to support product launches and activity.
• Define and deliver strategy for allocated product areas and SKU pools.
• Ensure delivery of product development on Critical Date Paths and timelines.
• Own range principles including architecture, pricing, mix and profitability.
• Lead, develop and coach a team of Product & Range Managers and wider team members.
• Influence sales performance through strategic range and product decisions.
• Manage lifecycle, SKU counts and stock risks across the portfolio.
• Support Commercial teams in delivering strategy and driving distribution opportunities.

Skills

Product development

Stakeholder management

Team leadership

Data-driven decisions

Pricing & profitability

Job description

As a Senior Product & Range Manager, you'll lead the end-to-end product and range strategy across key categories, delivering insight-led, commercially viable product ranges that align with our creative vision and customer strategy. Working closely with Commercial, Creative, Marketing, Procurement and Supply teams, you'll ensure product development is delivered on time, ranges are optimised and the model line is effectively managed. You'll play a key role in driving performance and continuous improvement, leading a team of Product and Range professionals while shaping strategies that support growth, customer engagement and commercial outcomes across the business. Your Responsibilities

Your Responsibilities

• Lead the development and execution of product and range strategies informed by insight, competitor analysis and customer research.
• Build and commercialise product ranges, ensuring alignment with targets, value‑for‑money principles and creative direction.
• Use sales data and customer insights to identify gaps and opportunities, creating line‑level product briefs.
• Oversee pricing architecture, cost of product and range profitability, supporting sign‑off processes.
• Manage customer relationships where relevant, supporting meetings and providing insight and commentary.
• Partner with Commercial and Procurement teams to develop publisher relationships and branded range strategies.
• Set ranging principles for Visual Merchandising partners.
• Manage the full product lifecycle, ensuring data accuracy through robust processes and governance.
• Drive efficiencies through the use of global and common SKUs across builds.
• Collaborate with Marketing to support product launches and associated activity.

Your Accountabilities

• Define and deliver the overall strategy for allocated product areas and SKU pools.
• Ensure delivery of product development in line with Critical Date Paths and agreed timelines.
• Own range principles including architecture, pricing, mix and profitability.
• Lead, develop and coach a team of Product & Range Managers and wider team members.
• Influence sales performance through strategic range and product decisions.
• Manage lifecycle, SKU counts and stock risks across the product portfolio.
• Support Commercial teams in delivering strategy and driving new distribution opportunities.

Key Relationships

• Art Director
• Product & Range Managers
• Product Managers
• Design Managers
• Account Managers
• Visual Merchandising
• Marketing Managers
• Head of Creative & Creative Studio
• Supply
• Procurement

Experience & Qualifications

• Extensive experience in product development, ideally within an FMCG or consumer goods environment.
• Proven ability to deliver strategy against clear objectives and KPIs.
• Strong experience building and optimising product ranges.
• Solid experience within a creative‑led product development environment.
• Experience writing product briefs and working closely with creative teams.
• Strong stakeholder management and communication skills.
• Experience leading, coaching and developing teams.
• Strong commercial awareness with a focus on delivering successful products.
• Experience using data and insights to drive decisions and performance improvements.
• Knowledge of range validation, pricing and product mix principles.
• Experience in costing, sourcing, negotiation and supplier management.
• A resilient, adaptable and results-focused approach.

Benefits

• Competitive salary
• 26 days holiday plus bank holidays
• Annual bonus scheme
• Health cashback scheme
• Pension benefit
• Flexible working opportunities including hybrid working
• Free onsite parking for when you are in the office
• A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance