Senior Principal Content Strategist

Autodesk; Greater London; On-site; GBP 110,000 - 140,000; Full time

Job summary

Autodesk in London is seeking a Senior Principal Content Strategist for Forma Design to define and advance content strategy across Autodesk’s AI-native platform. You will work with product, design, engineering, and research to shape learning, onboarding, and in-product experiences, and to scale governance and frameworks for consistent customer journeys.

You will lead strategic initiatives, develop scalable content systems, and mentor other strategists while tracking trends in content design and

Qualifications

• 10+ years of experience in UX writing, content design, content strategy, product design, service design, or a related experience design discipline.
• Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/or software applications.
• Experience building AI-native workflows and a passion for challenging the status quo.
• Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content.
• Experience defining product direction alongside Product, Design, Engineering, and Research.
• Excellent communication and storytelling skills, with the ability to explain design rationale and influence senior stakeholders.
• Demonstrated commitment to customer-centered design, iteration, and evidence‑based decision‑making.
• Track record of working effectively in fast‑moving, AI‑driven environments where product capabilities evolve quickly and content must keep pace.
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models.
• Experience designing AI‑powered user experiences.
• Bachelor’s degree in English, Communications, Human‑Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience.

Responsibilities

• Define and drive content strategy across Forma Design and Autodesk’s connected platform, shaping product direction and customer journeys across in-product experiences, learning, agentic and conversational AI experiences, and other customer touchpoints
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content strategy is integrated early and effectively into product development and informs key product decisions
• Design learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk's AI-forward product direction
• Pioneer AI-native content workflows, scaling content output and quality
• Develop scalable frameworks, governance models, and operating practices that help teams deliver high-quality, consistent experiences across products
• Proactively identify and lead terminology, naming, and content system efforts that support connected user experiences and long‑term platform growth
• Define success metrics for content quality and use research and cross-functional partnerships to continuously iterate and improve
• Track trends and developments in content strategy, content design, and AI, leveraging and sharing this knowledge to strengthen content practices across AEC Experience Foundations
• Scale the impact of content strategy across Forma and AEC by mentoring other strategists, offering strategic guidance to partners, and sharing practices that strengthen content quality and cohesion across teams

Skills

UX writing

Content design

Content strategy

Product design

Service design

Conversation design

Experience design

Stakeholder influence

Education

Bachelor’s degree or equivalent

Job description

Position Overview At Autodesk, we do what no other company can: we help our customers design and make anything. The Experience Foundations team at Autodesk plays a critical role in designing the experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI-powered innovation will empower customers and teams to achieve meaningful outcomes faster.

Job Requisition ID # 26WD101028 Position Overview At Autodesk, we do what no other company can: we help our customers design and make anything. The Experience Foundations team at Autodesk plays a critical role in designing the experiences that make that mission a reality, especially in this transformative moment where seamless digital experiences and AI-powered innovation will empower customers and teams to achieve meaningful outcomes faster. Within the Experience Foundations team for AEC (Architecture, Engineering, and Construction), we are seeking a Senior Principal Content Strategist for Forma Design. This team designs the AI-native industry cloud for the AEC lifecycle, enabling teams to make data-driven planning and early-design decisions, connect workflows, and drive collaboration. Reporting to a Senior Manager of Content Strategy, this role will define and advance content strategy that drives clear, coherent, and trusted customer experiences across Forma Design and adjacent platform experiences. You'll work closely with content designers on other products with touchpoints to Forma, along with cross-functional partners, to connect user journeys and support Autodesk's broader platform vision. In addition to shaping user experiences, you will create scalable frameworks, governance models, and strategic approaches. You will also develop new AI-powered processes that help teams deliver high-quality experiences across products and customer touchpoints. This moment requires us to work in new ways: using AI internally to improve how we operate, make decisions, and deliver experiences, while also building trusted AI capabilities that help our customers automate repetitive work, accelerate creativity, and unlock smarter, more connected workflows. To deliver on our vision, we need exceptional strategic leaders who are curious, adaptable and customer-focused to help shape the future of content strategy and experience design at Autodesk. For consideration, you must include both a CV and portfolio with password when applying.

Responsibilities

• Define and drive content strategy across Forma Design and Autodesk’s connected platform, shaping product direction and customer journeys across in-product experiences, learning, agentic and conversational AI experiences, and other customer touchpoints
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content strategy is integrated early and effectively into product development and informs key product decisions
• Design learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk's AI-forward product direction
• Pioneer AI-native content workflows, scaling content output and quality
• Develop scalable frameworks, governance models, and operating practices that help teams deliver high-quality, consistent experiences across products
• Proactively identify and lead terminology, naming, and content system efforts that support connected user experiences and long‑term platform growth
• Define success metrics for content quality and use research and cross-functional partnerships to continuously iterate and improve
• Track trends and developments in content strategy, content design, and AI, leveraging and sharing this knowledge to strengthen content practices across AEC Experience Foundations
• Scale the impact of content strategy across Forma and AEC by mentoring other strategists, offering strategic guidance to partners, and sharing practices that strengthen content quality and cohesion across teams

Minimum Qualifications

• 10+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline
• Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/or software applications
• Experience building AI-native workflows and a passion for challenging the status quo
• Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content
• Experience defining product direction alongside Product, Design, Engineering, and Research
• Excellent communication and storytelling skills, with the ability to explain design rationale and influence senior stakeholders
• Demonstrated commitment to customer-centered design, iteration, and evidence‑based decision‑making
• Track record of working effectively in fast‑moving, AI‑driven environments where product capabilities evolve quickly and content must keep pace
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models
• Experience designing AI‑powered user experiences
• Bachelor’s degree in English, Communications, Human‑Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience

Preferred Qualifications

• Experience in the AEC industry
• Deep expertise in conversational UX, content design for AI‑driven experiences, and designing guidance that helps users navigate complex workflows
• Passion for applying product design, AI, and content strategy to empower designers, makers, and builders

With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. Autodesk is continually ranked a top place to work by Fortune, Forbes, Glassdoor, and others.

Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In‑Person Onboarding and Identity Verification This role may require in‑person onboarding and/or in‑person ID verification.