Senior PR Manager

Bottled Imagination; Manchester; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Pension scheme

Flexible working

Ongoing training

Job summary

Bottled Imagination is looking for a Senior PR Manager to lead a team of PR professionals and drive standout campaigns from our Manchester base. You will steer senior client relationships, own campaigns end-to-end and oversee budgets while maintaining high-quality delivery over multiple accounts.

We value flexible working; the team collaborates with a Manchester base and remote options. The role offers a generous holiday entitlement and ongoing training as part of our growth journey, with a

Qualifications

• 5–6+ years of PR experience
• Ability to manage senior client relationships and budgets
• Proven leadership and team mentoring skills
• Strong strategic and press relations capabilities
• Comfort with remote/hybrid working environments

Responsibilities

• Act as the lead strategic contact across retained clients
• Lead campaign ideation and ensure campaigns are ambitious and aligned to client objectives
• Present concepts and strategic plans to clients for sign-off
• Oversee all output across accounts and final sign-off on materials
• Set KPIs and outreach strategies and monitor performance against goals
• Monitor budgets, forecasting and profitability across accounts
• Identify upsell and renewal opportunities
• Manage and train PR executives and seniors
• Oversee resource allocation using Float

Skills

PR experience

Leadership

Client relations

Budget management

Team mentorship

Tools

Float

Job description

Home » Careers » Senior PR Manager

SENIOR PR MANAGER

• About the job
• Aims
• The day-to-day
• The package

Being a Senior PR Manager

Bottled Imagination has been on the PR scene for almost four years, launching stand out campaigns that get our clients (and the press) excited. We are in an exciting stage of growth and we’re looking for senior PRs to join us on this journey, helping us to lead a team of outstanding PRs.

Your aims in the role

• Build an imaginatively driven agency culture: To develop a team and culture that approaches ideation differently, creating campaigns that feel original, culturally relevant and genuinely enviable.
• Foster proactive ownership: To empower individuals to take full responsibility for their clients, campaigns and workload, operating with autonomy while contributing to a fast-moving, supportive team environment. You should lead by example here.
• Demonstrate senior-level expertise: To operate as the senior strategic lead across your accounts, bringing 5–6+ years of PR experience, confident decision-making and consistently high-quality delivery.
• Drive commercial performance: To manage budgets effectively, identify growth opportunities, lead upsell conversations where appropriate and confidently own client renewals.
• Develop high-performing teams: To actively manage and mentor team members, recognise individual strengths, support progression and provide clear, constructive feedback.
• Lead senior client relationships: To build trusted partnerships at all levels, including confidently presenting performance and strategic direction to C-level stakeholders.

What you will be doing

• Act as lead strategic contact across a group of retained clients, and potentially senior escalation point on others
• Lead campaign ideation, ensuring work is creatively ambitious, strategically sound and aligned to client objectives
• Present campaign concepts and strategic plans to clients, securing buy-in and sign-off
• Oversee all output across your accounts, acting as final internal sign-off for materials including press releases, onsite content and outreach strategy
• Set campaign KPIs and outreach strategies, ensuring performance meets agreed objectives
• Monitor budgets, forecasting and profitability across your accounts
• Identify upsell and growth opportunities and contribute to renewal conversations
• Manage, mentor and train a team of PR executives and senior execs.
• Oversee resource allocation using tools such as Float, ensuring efficiency and margin awareness
• Contribute to new business pitches and agency growth initiatives

You clicked straight to here, didn't you?

• A salary of £40k+ depending on experience
• A generous holiday entitlement (25 days + bank holidays + all-agency Christmas shutdown)
• Work from anywhere (within reason) for 15 days a year
• Learn anything budget, roller blading, floristry, you name it…
• Enhanced maternity, paternity and adoption policies
• All the training you will need in an ever-changing industry

WHAT’S IT LIKE TO WORK AT BOTTLED IMAGINATION?

How do you feel about flexible working?

Everyone works best in different ways – and we want to bring the best out of our team whenever we can. So, while we love working collaboratively and have arranged working days from our Manchester base, we offer flexibility when it comes to remote working. Just let us know what you need, and we’ll make it happen.

What are your company benefits?

We’re still new, so we’re always discovering new benefits that are important to our team. Our employees are at the heart of everything we do, so wellbeing is massive to us, driving our decisions when it comes to benefits. As it stands, we offer a generous pension scheme and half days on Fridays – but we are always open to hearing about what’s important to you.

Can I get training and personal development plans?

Short answer: yes. We tailor training around you, helping you learn about what you want to learn about, and developing into the positions you want to develop into. If it’s important to you, we’ll give you the training.

Will I get the equipment I need?

Yes, we’ll give you everything you need to get the job done. All you need to bring is your imagination. And maybe some baked goods every once in a while. That’d be nice.

What’s your culture like?

We’re working hard to create a culture where everyone thrives. This means no hierarchy, an employee-first mindset and at least three knock-knock jokes cracked a day. Don’t like jokes? Want more after-work pub trips? Fancy a weekly book/games/beer/music club? Let us know – we want our employees to help us build the culture they’re after.