Senior PR Lead - Earned-First Campaigns, Hybrid

Cirkle; England; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Monthly recognition awards

Health insurance

Railcards

Joy Day

Mentoring and buddy schemes

Job summary

Cirkle's Consumer Brand Division is seeking an ambitious Account Director or Senior Account Director to lead UK consumer lifestyle and household brands. You will drive earned media strategies, mentor teams and build strong client partnerships.

You should have deep media instincts, journalist relationships and a track record of delivering standout campaigns that travel across channels, with a focus on cultural relevance and measurable impact.

Qualifications

• Experience across consumer brands in retail, lifestyle or FMCG sectors.
• Strong national, lifestyle and consumer press contacts.
• Proven ability to develop earned-first campaigns with measurable impact.

Responsibilities

• Cultivate and maintain strong senior client relationships, acting as a trusted advisor
• Partner with central creative and strategy hub to shape bold campaigns
• Oversee campaign evaluation and reporting to demonstrate clear impact
• Lead earned-first campaign development for standout consumer coverage
• Drive proactive media relations across national, consumer lifestyle and interiors media
• Build relationships with journalists, editors, broadcasters, influencers and content creators
• Identify reactive opportunities to keep clients relevant within culture and conversation
• Lead development of proposals and pitches, and manage budgets and KPIs

Skills

Earned media

Media relations

Team leadership

Strategic thinking

Client consultancy

Job description

Cirkle's Consumer Brand Division is seeking an ambitious Account Director or Senior Account Director to lead UK consumer lifestyle and household brands. You will drive earned media strategies, mentor teams and build strong client partnerships.

You should have deep media instincts, journalist relationships and a track record of delivering standout campaigns that travel across channels, with a focus on cultural relevance and measurable impact.