Senior PR Executive

Missoma Ltd; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the jewellery industry is seeking a Senior PR Executive to drive brand awareness through innovative PR and influencer strategies. The ideal candidate will have proven experience in public relations, agency management, and strong relationships within the influencer landscape. This role involves collaborating with various teams to support seasonal campaigns and managing key media relationships.

Qualifications

• Proven experience in public relations or similar roles.
• Strong knowledge of social media platforms.
• Excellent communication and relationship-building skills.

Responsibilities

• Develop and execute PR strategies to elevate brand awareness.
• Plan and execute influencer campaigns and analyze performance.
• Manage VIP relationships and oversee gifting programs.

Skills

Public Relations

Agency Management

Influencer Relations

Digital Analytics

Communication

Education

BSc/BA in PR, marketing, or a related field

Job description

Title: Senior PR Executive
Reporting To: Global Head of PR & Brand Partnerships
Location: West London

Missoma, founded in 2007 by Marisa Hordern, was born from the need for fashion-forward jewellery that was both long-lasting and affordable. Now globally recognised for demi-fine and solid gold pieces, we design every piece in-house at our London studio, crafting them by hand and shipping worldwide.

Our Values:

• Authentic: We stay true to ourselves, valuing open feedback, honest conversations, and conscious sustainability while prioritising our community and the planet.
• Collaborative: We thrive together, valuing every voice, fostering inclusivity, and blending fun with creativity to drive innovation.
• Entrepreneurial: At Missoma, we think big, act boldly, and constantly strive to improve with passion, determination, and a 'can-do' attitude.

We are seeking a passionate, fiercely commercial, and ambitious individual who understands how the press works, has experience in agency management, and knows how to build global brand awareness through engaging, aspirational, and pioneering communications and partnerships.

You will work alongside the Global Head of PR & Partnerships to deliver the PR and influencer strategy, collaborating with Brand, Web, Digital, and Merchandising teams to support seasonal & brand campaigns. You should be well-versed in the influencer landscape, with existing relationships and the ability to identify key influencers relevant for Missoma.

Key Responsibilities

1. PR: Develop and execute PR strategies to elevate brand awareness across all media, acting as a brand ambassador, managing relationships with PR agencies, and supporting press events and campaigns.
2. Influencer: Plan and execute influencer campaigns, build relationships with influencers, and analyze performance to optimize ROI.
3. PR & VIP: Manage VIP relationships, oversee gifting programs, and monitor coverage and industry trends.

Competencies & Experience

• Proven experience in public relations or similar roles, managing effective campaigns across channels.
• Strong knowledge of social media platforms and digital analytics tools.
• Excellent communication, relationship-building, and presentation skills.
• BSc/BA in PR, marketing, or a related field.