Senior PR Executive

Wild Public Relations Ltd; Huddersfield; Hybrid; GBP 27,000 - 30,000; Full time

Job summary

A leading PR agency in Huddersfield is seeking a Senior PR Executive who is passionate and ambitious. This role involves a variety of responsibilities in both B2B and B2C PR, driving tasks from content creation to media outreach. The successful candidate will collaborate with the PR team to deliver impactful results for clients while engaging in continuous professional development. Offering a competitive salary range, the agency promotes remote working with a requirement for occasional onsite presence.

Benefits

Company health care plan

Annual training budget of £500

Access to industry events

Qualifications

• 2-3 years proven experience in media or public relations, especially in Digital PR.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of media and ability to identify stories journalists value.

Responsibilities

• Lead on copy deliverables like press releases and blogs.
• Develop media lists and conduct outreach.
• Analyse coverage results and contribute to client reports.

Skills

Attention to detail

Writing and editing

Communication

Media analysis

Tools

Google Analytics

Google Search Console

Meltwater

SERanking

Job description

Senior PR Executive, Hybrid - with up to 2 days per week in our HD3 base

Wild PR is looking for an ambitious individual who is passionate about PR. When we say passionate, we mean someone who gets excited at every piece of press coverage they achieve and is committed to their ongoing professional development. Our industry has evolved rapidly in the last few years, and we want to be ahead of the game.

What you will be doing

About the role…

The Senior PR Executive is responsible for supporting the delivery of client-related tasks. You will be working on a range of B2B/B2C clients alongside the Senior PR Manager, Marketing & PR Executive and broader marketing team to support and drive tasks ranging from research, content creation, outreach and analysis.

We believe that both traditional and digital PR play a core role in achieving results. Therefore, an understanding of both approaches is vital to ensure we deliver positive outcomes to our clients.

Specific Role Responsibilities include:

• Leading on copy deliverables for a number of clients, including press releases, and supporting on-site content such as blogs
• Developing and maintaining media lists and undertaking outreach activities
• Monitoring and responding to press office and journalist requests
• Monitoring press coverage and undertaking backlink checks to ensure up-to-date coverage logs
• Undertaking research to support ideation and content creation, such as regular competitor analysis, forward features, awareness days and wider industry trends
• Analysing coverage results, impact and contributing to client reports
• Daily news monitoring to identify and highlight trends and themes relevant to the client for the PR team
• Contribute campaign ideas to internal client ideation sessions
• Presenting ideas and results to clients in reports and strategy meetings, and supporting the new business process

Wider Role Responsibilities include:

• Ensuring project management tools and housekeeping on client folders and documentation are up to date
• Support across the wider team where necessary to achieve client deliverables, particularly with the SEO team to ensure our digital PR strategies are achieving KPIs and with the Social Media team, to maximise the reach of PR campaigns.
• Staying abreast of industry news and updates, taking a proactive approach to training and development
• Supporting marketing activity for the agency, e.g. blogs, social media, networking, events, etc
• Mentoring and training junior colleagues

Learn and grow at Wild

Every staff member receives one day per month to devote to continued professional development, plus a personal £500 annual allowance to dedicate to their own development journey.

We actively encourage staff to engage with the industry to grow and develop their skills and share our learnings daily. We ensure this knowledge is put into practice to enhance the service we deliver and, in turn, support your personal progression.

About you.

You are a natural self-starter who is proactive and won’t sit around waiting to be told what to do next. You will be naturally inquisitive, passionate about learning, and proud of achieving results.

• Have at least two to three years of proven experience in a media or public relations role, and in particular, the Digital PR landscape
• You are proactive and inquisitive with excellent attention to detail
• Exceptional writing, editing and proofreading skills
• Ability to communicate effectively – both written and verbal
• Experience in a variety of niches
• Have a strong understanding of media themes and have the ability to identify content and stories journalists will be interested in
• An understanding of common PR/SEO metrics, with experience using tools such as Google Analytics, Google Search Console and SERanking
• Experience using media databases and monitoring platforms such as Meltwater
• Strong time and task management, operates with a sense of urgency and values timeliness
• Ability to work independently and as part of a wider team

Location and working hours

We operate a remote-first mindset, but with the expectation that up to two days per week will be spent onsite with the team at our HD3 (Lindley, Huddersfield) base to support project and professional development.

Our standard hours are 37.5 hours per week, and we offer flexible working arrangements to enable you to make the most of your career and personal commitments.

Package

• Salary £27k – £30k subject to experience
• Company health care plan through Vitality includes a personal healthcare fund that covers dental and optical costs and various other perks, including a Headspace subscription, weekly Caffe Nero, cinema tickets and more.
• £500 annual training budget to use for continued professional development
• Company-wide training and development activity
• Access to industry events such as the Digital PR Summit
• Remote first working – but up to two days per week in person. Must be in proximity to our Huddersfield base, which is located at Heritage Mills, HD3.

Applying for the role

Applications should be directed to Katrina Cliffe (Founder and Managing Director) via [e-mail], outlining your experience, along with an example of a PR campaign you have worked on that you are most proud of and why.