Senior PR & Digital Officer

Jaguar & Land Rove; England; Hybrid; GBP 40,000 - 80,000; Full time

Job description

REQ ID: 128515
JOB TITLE: Senior PR & Digital Officer
SALARY: COMPETITIVE

POSTING START DATE: 22/04/2025

POSTING END DATE: 06/05/2025
LOCATION: Warwickshire

In a commercial role at JLR, you can reimagine the future of modern luxury. In teams focused on extraordinary customer experience, sustainability, and forward-thinking. You’ll work alongside strategically-minded problem-solvers supporting the transformation of our iconic house of brands – Range Rover, Defender, Discovery, and Jaguar – and our heritage-rich JLR Classic range. Becoming a proud creator of the exceptional starts here.

JLR is a business undergoing a fundamental transformation. Corporate Affairs and Motorsport owns the communication strategy for the business, ensuring high quality, integrated and impactful communications to engage, align, and influence across all stakeholders.

WHAT TO EXPECT

JLR Motorsport sits within the CEO/Corporate Affairs and Motorsport function of JLR and is responsible for the strategy, planning, and delivery of successful motorsport activities across all brands where appropriate.

The Motorsport Team has recently expanded its remit through an exciting new international motorsport programme which will see Defender, the world’s most iconic and capable 4x4, compete in the FIA World Rally-Raid Championship (W2RC) from 2026, including the world’s most demanding off-road motorsport competition, Dakar Rally.

Reporting to the Global Communications and PR Manager, the Senior PR & Digital Officer will play a key role in executing a global communications strategy to engage motorsport and non-automotive audiences. Responsibilities include delivering media campaigns, crafting engaging content, driving storytelling, and managing analytics reporting. The role involves collaboration across JLR’s digital teams, requiring strong writing, presentation, and creative skills to stand out in a competitive digital landscape. Success will be measured by social analytics, engagement, and audience reach, ensuring impactful campaigns. Global travel will be an integral part of the role. Here's what to expect:

• Support the delivery of a global earned-first communications strategy to support Defender’s new international motorsport programme.
• Assist in the creation of copy including press releases, media advisories, press packs, Q&A, statements, spokesperson briefs etc.
• Generate and tell positive stories that demonstrate value to Defender’s motorsport programme, JLR and JLR Motorsport reputation and brand health and help create market toolkits and provide support to market/global social teams.
• Support with creating industry benchmark posts and assets that are compelling, impactful, and innovative supporting the telling of our motorsport and brand stories and ensuring successful delivery of the digital strategy across a global calendar.
• Create industry benchmark, impactful, and innovative communications that are aligned to the programme and brand positioning and assist in the creation of content including videos, race assets, graphics, and photography.
• Work closely with the JLR digital stakeholders on community management of social media posts including replying in a timely manner to media and fan enquiries with a consistent approach and warm tone of voice.
• Generate and tell positive stories that demonstrate value to corporate reputation and brand health as well as build a network of internal and external advocates to share and amplify JLR Motorsport and product stories.

WHAT YOU’LL NEED

• Experience of managing sports/automotive global social media accounts on a daily basis, working with content creation platforms e.g. Adobe suite – Photoshop, Lightroom, Premiere Pro as well as social media platforms such as Instagram, Facebook, X, and others.
• Skilled in multiple stakeholder management, especially working with internal and external stakeholders as well as managing agency resource.
• Skilled in project management, forward planning, project planning, organisation, and prioritisation skills.
• Excellent written & verbal communications with a high level of attention to detail with the ability to tell important technical stories in an engaging way.
• Experience in working at live events would also be advantageous. This role involves global travel, and you will be expected to attend international events every couple of months with trips generally lasting from 1-3 weeks at a time.

Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees more choice and flexibility around how, when, and where they work. Some roles require more on-site work, but details of this can be discussed with the hiring manager during the interview stage.

We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs.

Applicants from all backgrounds are welcome. If you’re unsure that you meet the full criteria of a role – but you're interested in where it could take you – we still encourage you to apply. We believe in people's ability to grow and develop within their role – it’s what makes living the exceptional with soul possible.

JLR is committed to equal opportunity for all.

#WEAREJLR

At JLR we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.