Senior PPC Specialist

JR United Kingdom; Worcester; Remote; GBP 40,000 - 55,000; Full time

Job summary

Une entreprise EdTech de premier plan recherche un spécialiste PPC pour diriger sa stratégie publicitaire à l'échelle mondiale. Ce rôle clé permettra d'optimiser les campagnes sur des marchés comme le Royaume-Uni et les États-Unis, en utilisant des compétences techniques pour stimuler la croissance. Vous travaillerez en étroite collaboration avec la direction et aurez un impact fort dans un environnement agile, accompagné d'une culture de travail flexible et d'un ensemble d'avantages généreux.

Benefits

33 jours de congés annuels

Santé Westfield

Jours de charité

Qualifications

• 3-4 ans d'expérience pratique en PPC.
• Expertise dans Google Ads et Bing.
• Capacité à analyser de grandes ensembles de données.

Responsibilities

• Diriger la stratégie de campagne PPC.
• Gérer les performances des campagnes et optimiser les résultats.
• Collaborer avec les équipes de données et produit.

Skills

PPC

Google Ads

Bing

Attribution Models

Data Analysis

Tools

Looker Studio

GTM

GA4

Job description

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Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.

The Opportunity

Join a digital-first, mission-led organisation that’s transforming how teachers and students engage with educational content.

Own the global Paid Search strategy across key markets, including the UK and US.

Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.

Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.

Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.

Responsibilities

Strategic Ownership

• Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation.
• Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV).
• Design and implement testing frameworks for ad copy, bid strategies, and landing pages.

Tactical Execution

• Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max.
• Continuously optimise performance based on CTR, CPA, ROAS and conversion metrics.
• Own campaign monitoring, daily optimisation, and performance reporting.

Technical & Data-Led Decision Making

• Confident with tracking setup, attribution models, and conversion funnels.
• Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio.
• Collaborate with data and product teams to integrate insights and refine strategy.
• Work cross-functionally with growth, product, and content teams.
• Be the go-to PPC expert: make decisions, drive results, and champion best practices.
• Communicate performance updates and growth plans to stakeholders at all levels.

Your Profile

• 3–4 years of hands-on PPC experience across Google Ads and Bing.
• Track record of owning and scaling campaigns with measurable impact.
• Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
• Strong grasp of attribution models and performance marketing metrics.
• Proactive, curious, and excited by the challenge of being the sole PPC specialist.
• Passion for education and mission-led organisations is a plus.

What’s On Offer

• Join a purpose-driven business on a global growth journey.
• High autonomy, high impact role with strong leadership support.
• Flexible working with a remote-first culture and UK HQ.
• Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email [emailprotected] .

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.