Senior PPC (Pay-Per-Click) Specialist - Central London

Kinetic Investments; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing firm in Central London is looking for an enthusiastic PPC Specialist to manage pay-per-click advertising and campaign performance. Ideal candidates should have 2-5 years of experience in PPC, excellent analytical skills, and a strong attention to detail. This role offers opportunities for career progression and a business casual work environment with additional benefits. Working hours are Monday to Friday.

Benefits

Pension scheme

Business Casual dress

Employee discount

On-site parking

Qualifications

• Minimum 2 - 5 years hands-on experience in pay-per-click (PPC) advertising.
• Strong analytical skills to evaluate and improve campaign performance.
• Exceptional English and grammar standards.

Responsibilities

• Daily management of PPC accounts and paid advertising.
• Competitor analysis and account optimisation.
• Creating in-depth reports to guide paid acquisition strategy.

Skills

Pay-per-click advertising

Google Ads

Microsoft Ads

Facebook Ads

Data analysis

Attention to detail

Team collaboration

Education

A-Level or equivalent

Tools

Google Analytics

Job description

We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.

You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.

Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.

Key Responsibilities

• Daily management of PPC accounts and paid advertising
• Competitor analysis
• Optimising account structure
• Growing all paid advertising channels
• Budget management across advertising channels
• Applying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channels
• Identifying new ways to grow, enhance and optimise paid advertising channels
• Creating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategy

Key Skills

• A strong background in pay-per-click (PPC) advertising with a minimum 2 - 5 years’ hands-on experience (required)
• A keen interest in paid advertising, paid search and digital marketing trends
• In depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads
• Deep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid search
• Experience writing compelling written content for ads quickly
• Experience managing paid search campaigns that use automated bidding
• Have an exceptionally high standard of English and grammar
• Passionate about attention to detail and take pride in maintaining high standards throughout your work
• Excellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisations
• The ability to work closely and collaboratively with other team members
• The ability to conduct in depth data analysis and manipulate data effectively
• Experience using Google Analytics
• Is articulate, analytical and methodical
• Is results-driven and highly motivated with a problem-solving attitude
• Has a high level of organisation and the ability to work efficiently and effectively
• Has a solid team spirit and strong work ethic
• Is proactive and enthusiastic

Desirable but not Essential

• Experience working in health and well-being or pharmaceutical-related paid search or paid advertising accounts

Benefits

• Pension scheme
• Business Casual dress
• Company pension
• Employee discount
• On-site parking

Schedule

• Monday to Friday
• Job Types: Full-time, Permanent

Education

A-Level or equivalent (required)

Experience

Google Ads: 3 years (preferred)