Overview
Senior PPC Manager | Hyper Growth Retailer | Merseyside
Zachary Daniels are delighted to be supporting this hyper growth retail business in the appointment of a Senior PPC Manager to bring into their ever growing business.
Responsibilities
- Develop, execute, and manage paid media campaigns across platforms including Google, Bing, and Criteo, encompassing paid search, shopping, display, remarketing, and video.
- Oversee and strategise the allocation of the PPC marketing budget across all of our markets.
- Implement and optimise campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviours.
- Constantly review and optimise campaigns to enhance ROAS and other key performance indicators. Utilise advanced strategies and analytics to discover opportunities for increased efficiency and growth.
- Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
- Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
- Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
- Identify new PPC opportunities and present actionable insights to the business.
- Perform additional duties as required within the scope of the role.
Requirements, Skills and Experience
- 4+ years' experience of PPC channel management within a fast-paced, in-house environment.
- Strong knowledge and experience using key platforms such as, Google Ads, Google Analytics, Bing Ads and Google Tag Manager.
- Experience overseeing and managing large PPC channel marketing budgets.
- Strong analytical abilities with a data-driven approach to decision-making.
- Experience working across UK & EU markets.
- In-depth knowledge of the functioning of all digital marketing channels.
Salary/Package
- Competitive salary.
- Sliding scale annual bonus scheme.
- 5% employer pension contributions.
- Private healthcare.
- 26 days holidays plus bank holidays.
- 40% staff discount.
- Death in service scheme: 4x annual salary payout.
- Free on-site gym.
- Free on-site EV chargers.
BBBH34379