Senior PPC Manager

Zachary Daniels Recruitment; Liverpool; On-site; GBP 100,000 - 125,000; Full time

Job summary

A recruitment agency is seeking a Senior PPC Manager for a hyper-growth retail business in Merseyside. The role involves developing and managing paid media campaigns, overseeing marketing budgets, and optimising performance across multiple languages and regions. Ideal candidates should have over 4 years of PPC management experience in a fast-paced environment and strong analytical skills. Competitive salary, bonuses, and a range of benefits including private healthcare and gym access are offered.

Benefits

Competitive salary

Sliding scale annual bonus scheme

5% employer pension contributions

Private healthcare

26 days holidays plus bank holidays

40% staff discount

Death in service scheme: 4x annual salary payout

Free on-site gym

Free on-site EV chargers

Qualifications

• 4+ years' experience of PPC channel management within a fast-paced, in-house environment.
• Strong knowledge and experience using key platforms such as Google Ads, Bing Ads, and Google Tag Manager.
• Experience managing large PPC marketing budgets.

Responsibilities

• Develop and manage paid media campaigns across various platforms.
• Strategise the allocation of the PPC marketing budget.
• Review campaigns to enhance ROAS and key performance indicators.

Skills

PPC channel management

Google Ads

Google Analytics

Bing Ads

Data-driven decision making

Digital marketing channels

Tools

Google Tag Manager

Job description

Overview

Senior PPC Manager | Hyper Growth Retailer | Merseyside

Zachary Daniels are delighted to be supporting this hyper growth retail business in the appointment of a Senior PPC Manager to bring into their ever growing business.

Responsibilities

• Develop, execute, and manage paid media campaigns across platforms including Google, Bing, and Criteo, encompassing paid search, shopping, display, remarketing, and video.


• Oversee and strategise the allocation of the PPC marketing budget across all of our markets.


• Implement and optimise campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviours.


• Constantly review and optimise campaigns to enhance ROAS and other key performance indicators. Utilise advanced strategies and analytics to discover opportunities for increased efficiency and growth.


• Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.


• Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.


• Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.


• Identify new PPC opportunities and present actionable insights to the business.


• Perform additional duties as required within the scope of the role.

Requirements, Skills and Experience

• 4+ years' experience of PPC channel management within a fast-paced, in-house environment.


• Strong knowledge and experience using key platforms such as, Google Ads, Google Analytics, Bing Ads and Google Tag Manager.


• Experience overseeing and managing large PPC channel marketing budgets.


• Strong analytical abilities with a data-driven approach to decision-making.


• Experience working across UK & EU markets.


• In-depth knowledge of the functioning of all digital marketing channels.

Salary/Package

• Competitive salary.


• Sliding scale annual bonus scheme.


• 5% employer pension contributions.


• Private healthcare.


• 26 days holidays plus bank holidays.


• 40% staff discount.


• Death in service scheme: 4x annual salary payout.


• Free on-site gym.


• Free on-site EV chargers.

BBBH34379