Senior PPC Lead: Strategy, Growth & Team Leadership

Got The T-Shirt; Leeds; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Career progression

Job summary

Got The T-Shirt is seeking a Senior PPC Lead in Leeds to own the agency's paid search strategy and mentor a team of 5–10 PPC specialists. You will shape client strategies, lead meetings and drive growth across campaigns on Google Ads and Microsoft Ads.

The role combines strategic oversight with hands-on campaign management in a hybrid setup, offering progression into leadership and clear impact on major accounts.

Qualifications

• Extensive experience managing high-performing PPC campaigns within an agency environment.
• Senior PPC Manager ready to take first step into leadership.
• Strong strategic thinking to audit accounts and identify opportunities.
• Excellent client-facing skills, comfortable leading meetings, presenting recommendations and influencing senior stakeholders.
• Proven experience delivering successful lead generation campaigns across multiple sectors.
• Experience working with larger budgets and complex PPC strategies.
• Previous people management experience, ideally leading a team of 5–10 people.
• Strong understanding of reporting, attribution, performance analysis and commercial decision‑making.

Responsibilities

• Own the agency's PPC proposition across Google Ads, Microsoft Ads and other paid search platforms.
• Audit existing PPC accounts, identifying opportunities to improve performance, efficiency and commercial results.
• Develop strategic recommendations that deliver measurable improvements in lead generation, conversion and ROI.
• Stay ahead of platform developments, AI tools and industry trends to ensure clients remain competitive.
• Lead client meetings, strategy sessions and quarterly business reviews across a portfolio of key accounts.
• Present campaign performance, commercial insight and future growth opportunities to senior stakeholders.
• Build trusted client relationships while identifying opportunities to grow accounts and introduce additional services.
• Lead, coach and develop a high-performing PPC team.
• Manage workloads, performance and career development across a team of 5–10 PPC specialists.
• Create a collaborative, high-performance culture built around learning, innovation and continuous improvement.
• Help define future processes, best practice and the long-term direction of the PPC function.
• Support new business pitches, audits and proposal development.
• Contribute to agency thought leadership and help strengthen the PPC proposition.
• Identify opportunities to improve internal processes, automation and efficiency.

Skills

Senior PPC Manager

Strategic thinking

Client meetings

People management

PPC campaigns

Budget management

Tools

Google Ads

Job description

Got The T-Shirt is seeking a Senior PPC Lead in Leeds to own the agency's paid search strategy and mentor a team of 5–10 PPC specialists. You will shape client strategies, lead meetings and drive growth across campaigns on Google Ads and Microsoft Ads.

The role combines strategic oversight with hands-on campaign management in a hybrid setup, offering progression into leadership and clear impact on major accounts.