Senior PPC Executive - Spanish Speaking

Twinkl Educational Publishing; United Kingdom; Remote; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Westfield Health

33 days annual leave (pro‑rata) incl.B

Flexible working & work-from-home

Twinkl subscriptions

Quarterly awards

Job summary

Twinkl Educational Publishing is seeking a Senior Paid Search Executive to lead the development, management and optimisation of global paid search campaigns. You will drive traffic, improve conversions and maximise ROI, working cross-functionally with product and data analytics to support Twinkl's growth.

The role emphasizes data-driven decisions, budget control, and collaboration with SEO teams. Remote UK working is supported, and the contract is permanent.

Qualifications

• 3+ years of hands-on paid search marketing experience, preferably in ecommerce or direct-to-consumer.
• Strong track record managing large budgets and delivering ROI/CPA/ROAS improvements.
• Proficiency with Google Ads and Bing Ads; Google Ads certification a plus.
• Spanish language ability desired.
• Experience with analytics tools such as GA and GTM.
• Familiarity with A/B testing tools and landing page optimization.
• Excellent communication and stakeholder presentation skills.

Responsibilities

• Plan, execute, and optimise paid search campaigns across Google Ads and Bing Ads.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
• Collaborate with data analytics to integrate insights into strategy.
• Manage budgets and optimise spend to align with ROAS targets.

Skills

Paid search management

Google Ads

Bing Ads

A/B testing

Analytics (GA/GTM)

Budget management

Spanish language

Data-driven decisions

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Job description

Location: Remote UK
Annual Salary: £40,000 - £50,000
Contract: Permanent
We're here to help those who teach. It's what brings us to work every day. At Twinkl, we’ve been providing educators across the world with high quality, trusted teaching and learning resources for over a decade now. They’re all written and checked by our wonderful team of experienced educators, and there are hundreds of thousands of resources to download, with new ones added daily.
As the Senior Paid Search Executive, you will be responsible for the development, management, and optimization of our global paid search marketing campaigns. This role will focus on driving traffic, improving conversion rates, and maximising ROI across all search platforms. You will play a pivotal role in shaping our digital advertising strategy and work cross-functionally with teams such as product and data analytics to achieve our business goals.

Key Responsibilities

Manage & Optimise Paid Search Campaigns

• Plan, execute, and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
• Monitor and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct regular A/B testing on ad copy, landing pages, and targeting strategies.
• Continuously monitor search terms, manage budgets, and optimise negative keyword lists to reduce wasted spend.

Data-Driven Strategy & Execution

• Analyse campaign performance data and derive actionable insights to optimise current and future campaigns.
• Develop and implement strategies to increase traffic, improve conversion rates, and maximise return on investment.
• Collaborate with data and analytics teams to integrate customer insights and business data into campaign strategies.

Budget Management

• Work closely with the Head of Paid to manage the paid search budget effectively, ensuring all spending aligns with business objectives and goals.
• Optimise spend against target ROAS while scaling search efforts to meet company growth targets.

Collaboration & Communication

• Collaborate with the SEO team to align paid and organic search efforts for maximum efficiency and coverage.
• Communicate performance updates, strategies, and opportunities to senior stakeholders.

Industry Knowledge & Continuous Improvement

• Stay updated with the latest developments in paid search and broader digital marketing.
• Identify new trends, tools, and opportunities to leverage in paid search
• Use AI tools and workflows to improve existing processes and strategies for more efficient outcomes

Qualifications

• 3+ years of hands-on experience in paid search marketing, preferably in an eCommerce or direct-to-consumer environment.
• Proven track record of managing significant budgets and delivering measurable results (ROI, CPA, ROAS).
• Proficiency in Google Ads and Bing Ads. Certification in Google Ads is a plus.
• Ability to speak Spanish desired
• Strong understanding of analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.
• Experience with A/B testing tools and techniques.
• Ability to analyse large datasets and extract actionable insights to improve campaign performance.
• Familiarity with landing page optimization, copywriting, and customer journey mapping.
• Excellent communication skills and ability to present data-driven recommendations to stakeholders.
• Self-motivated, highly organised, and capable of managing multiple campaigns simultaneously.
• Working knowledge of SEO and how it integrates with paid search strategies.

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave