Senior PPC Executive

JR United Kingdom; Slough; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A well-established international organization in training and consulting seeks a performance-focused marketing executive. This role involves managing digital advertising campaigns, developing skills in a fast-paced environment, and requires significant PPC and social media experience, along with a degree in Marketing or Business.

Qualifications

• Minimum of 2 years managing PPC and social media campaigns with SEO understanding.
• Proven experience in B2B or B2C lead generation via paid media.
• Strong copywriting and analytical skills required.

Responsibilities

• Create and optimise B2B PPC campaigns on Google Ads, Meta, LinkedIn.
• Conduct keyword research, A/B testing, and performance analysis.
• Produce detailed reports and offer strategic insights for improvement.

Skills

PPC Campaign Management

Social Media Advertising

SEO Understanding

Copywriting

Analytical Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Google Tag Manager

HubSpot

Job description

Location: In their office in Moorgate 4 days, home-based for 1 day.

Why this role?

• Work with and learn from a team of four marketers
• Grow your experience in a fast paced business environment
• Get exposure to managing multiple campaigns

About the Company

A well-established international organisation specialising in training and consulting services is seeking a performance-focused marketing executive to manage its digital advertising campaigns.

Operating across education, health, and social care sectors, the company delivers services in various global markets, including the UK, Middle East, Southeast Asia, Australia, and the USA.

Role Overview

This role is ideal for a digital marketer with hands-on experience in PPC and social media advertising. You will be responsible for managing multi-platform ad campaigns aimed at generating high-quality leads and supporting global growth initiatives.

What you’ll be doing

• Create and optimise B2B PPC campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and Microsoft Ads.
• Conduct keyword research, A/B testing, and campaign analysis to improve ROI and SEO.
• Write compelling ad copy and coordinate with content teams on visuals and messaging.
• Track conversions and performance using Google Analytics 4, Google Tag Manager, and Meta Business Suite.
• Use HubSpot for marketing automation, lead tracking, and customer journey analysis.
• Produce detailed reports and offer strategic insights for continuous improvement.
• Align campaigns with regional goals and support wider marketing initiatives.

Required Skills and Experience

• Minimum of 2 years managing PPC and social media campaigns, with an understanding of SEO.
• Proven experience in B2B or B2C lead generation via paid media.
• Proficiency with Google Ads (Search & Shopping), Microsoft Ads, and major social platforms.
• Expertise in GA4, Google Tag Manager, and marketing automation tools.
• Strong copywriting and analytical skills.
• Solid understanding of campaign budgeting, targeting, and optimisation.
• Bachelor's degree in Marketing, Business, or related discipline.

Interview Process

• Online interview with the Director of Marketing and Marketing Manager
• Presentation
• Online meeting with the CEO (15 minutes)

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Created on 31/05/2025 by JR United Kingdom