Senior PPC Executive

IDHL Group; Leeds, Manchester, Harrogate; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior PPC Executive to join their dynamic Paid Media team. This role involves managing a diverse portfolio of clients and optimizing campaigns across various platforms to drive targeted traffic and enhance conversions. You will collaborate closely with technical account managers and contribute to strategic planning. With a focus on personal and professional growth, the company offers a supportive environment where your contributions will help ambitious brands thrive in the digital landscape. If you have a passion for PPC and a keen eye for detail, this is the perfect opportunity for you.

Benefits

Performance-based bonus schemes

26 days holiday plus bank holidays

Wellbeing and volunteering days

Hybrid working

Flexible working scheme

Company pension scheme

Private health care

Clear training and progression programme

Free mortgage advice

Regular company events

Qualifications

• Experience in managing PPC campaigns across multiple platforms.
• Strong knowledge of metrics and tracking in paid media.

Responsibilities

• Manage a portfolio of clients’ paid search campaigns.
• Produce detailed reports and insights on campaign performance.
• Optimize campaigns across Google Ads and Microsoft Ads.

Skills

Organisational Skills

Communication Skills

Attention to Detail

Time Management

Audience Targeting

Customer Service

Problem-Solving

Education

Experience in Paid Media

Knowledge of Search Engine Marketing

Google Ads Certification

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Job description

About The Role

Your role as Senior PPC Executive:

As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this, you will work closely with technical account managers, implementing and tracking paid search and display campaigns for a range of websites, across a varied client portfolio, with a view to generating targeted traffic and increasing conversions.

Anyone coming into this role will have a keen eye for detail, along with a passion for the industry and team-work.

Main Accountabilities

• Responsible for producing weekly/monthly reports with detailed commentary, insights and actions
• Work alongside Account Managers and peers to drive performance and growth for clients
• Build search, display, video, shopping and PMax campaigns
• Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads.
• Undertake keyword research analysis
• Budget management
• Ad Copy writing and testing
• Completing regular Search Query reporting
• Manage a portfolio of clients’ paid search campaigns, across multiple networks
• Conduct calls with clients and sales to discuss and plan campaigns
• Setup, implement, track and optimise PPC campaigns across several search engines and markets
• Undertake and be responsible for keyword research, analysis and strategy
• Tracking setup (including tracking codes generation, goals and funnels setup)
• Prepare and deliver monthly reports & attend monthly progress meetings with clients
• Analyse PPC campaign performance and recommend next steps
• Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s
• Delegate appropriate tasks to Executive

Core Knowledge and Skills

Essential

• Strong organisational skills
• Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
• Meticulous attention to detail
• Strong knowledge of Excel
• Knowledge of the Google and Microsoft Ads interfaces
• Knowledge of how measurement and tracking works
• Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these
• Knowledge of Google Analytics
• Ability to delegate tasks and support executives to ensure all tasks are completed to deadlines
• A strong understanding of audience and targeting skills
• Strong time management skills to ensure deadlines are consistently met and proactively managed
• A positive, can-do attitude and the ability to seek out opportunities in order to develop and share knowledge
• Display exceptional traits of ownership and accountability
• Ability to implement solutions based on knowledge of common metrics within paid media

Desirable

• Comfortable in supporting peers and knowledge sharing
• Previous experience in handling client calls

Qualification/Experience Requirements

Essential

• Previous experience within a paid media environment and eagerness to build on this and develop within our company
• Strong knowledge of the search engine marketing industry
• Demonstrable experience in a PPC role gained from a search agency or in-house position
• Evidence of advanced knowledge of common metrics within paid media e.g. identification of problem areas and propose solutions
• Strong knowledge of Excel
• Experience in search, display, video and shopping campaigns
• Mastery of different interfaces such as Google Ads, Microsoft etc
• Completion of the core Google Ads certificates

Desirable

• Sound understanding of additional channels e.g. social, programmatic & retail
• Experience in confidently building roadmaps and advising clients on strategy in line with agreed KPI’s and without guidance or support

Typical Goals and OKR's for the role

• Maintain productivity at 70%
• Ensure Time Tracker is 100% complete by the end of each day
• All relevant technical certs to be completed and up to date - complete a minimum of 1 certification per month if expired or due to expire
• Achieve 95% TAM renewal rate

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).

You must be available to travel frequently to client meetings.

About Us

We’re IDHL.

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services spans performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Cruise.co.uk, tombola, and Hammonds.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

• Performance-based bonus schemes
• 26 days holiday plus bank holidays and a birthday lie-in
• Two additional days for wellbeing and a volunteering day
• Additional annual leave purchase scheme or trade leave you don’t use for extra salary
• Hybrid working (a mix of office and home-based for many of our roles)
• Flexible working scheme
• Financial support from Salary Finance and Bippit
• Company pension scheme and health care cash plan
• Private health care dependent on length of service
• Clear training and progression programme
• Free mortgage advice from experts
• Regular company events and awards
• Employee perks portal
• Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.