Senior PPC Executive

IVC Evidensia; Bristol; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior PPC Executive to join their dynamic Acquisition team. This role focuses on developing and implementing innovative paid search strategies to drive customer acquisition across various markets, especially in emergency veterinary services. You will collaborate with marketing teams to optimize campaigns, analyze performance, and ensure effective budget management. With a commitment to employee wellbeing and a competitive salary, this is an exciting opportunity to make a significant impact in a leading veterinary care provider. If you are ambitious, driven, and possess strong analytical skills, this role could be the perfect fit for you.

Benefits

26 days annual leave

Pension

Discretionary Bonus

Discounted staff pet care

Free Parking at Head Office

Employee wellbeing initiatives

Qualifications

• Agency or in-house experience with a track record of delivering business growth.
• Advanced knowledge of PPC and paid social activity.

Responsibilities

• Develop and execute a robust paid digital strategy to meet targets.
• Create and implement effective paid search strategies.

Skills

PPC (Google & Microsoft)

Paid Social (Meta)

Analytics Tools (Power BI & GA4)

Excel Skills

Digital Knowledge

Communication Skills

Project Management

Relationship Management

Job description

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About Us

Healthy animals and happy owners - that's the goal.

IVC Evidensia is proud to be one of the world's leading veterinary care providers based in 20 different countries. IVC Evidensia has revenues of over £3.4bn and a network of more than 2,400 sites, including first opinion clinics, hospitals and out-of-hour centres and a number of pet crematoria and other ancillary businesses. IVC Evidensia operates a high growth model, typically looking to acquire around 300 sites a year across all countries.

Main Purpose of the Role

As senior PPC executive in the group Acquisition team, you will be responsible for developing and implementing paid search campaign strategies that efficiently drive commercial growth through new customer acquisition across a variety of markets, primarily out-of-hours and emergency vet appointments.

What You'll Do

1. Develop and execute a robust paid digital strategy that meets commercial targets and optimises performance and budget.
2. Work with the marketing teams to define and deliver paid channel campaigns that deliver their growth plans and objectives.
3. Create, develop & implement effective long and short term paid search strategies at the agreed ROAS.
4. Build and optimise a robust keyword strategy to meet volume targets but eliminate wasteful spending.
5. Take ownership of reporting on campaigns and provide accurate weekly, monthly and ad hoc reporting, including commentary and recommendations.
6. Analyse performance and provide recommendations and execute strategies for keyword opportunities, campaign structuring, and other facets of paid search.
7. Develop and execute paid social (Meta) campaigns that meet commercial targets.
8. Write compelling ad copy and make creative copy suggestions for localised search.

About You

1. Agency or in-house experience with a solid track record of results that have delivered business growth.
2. Advanced knowledge of PPC (Google & Microsoft) and paid social activity (Meta).
3. Strong experience and knowledge with analytics tools, such as Power BI & GA4.
4. Numerically minded with strong Excel skills and the ability to capture relevant data for decision-making and reporting.
5. Proven experience in a digital role and possess solid digital knowledge and ability to achieve KPIs.
6. Ambitious and driven to achieve personal and business goals.
7. Ability to work alone and as part of a team.
8. Excellent written and verbal communication skills with the ability to comfortably speak in front of groups.
9. An impeccable eye for detail.
10. Excellent self-motivation, timekeeping, and organisational skills.
11. Outstanding relationship management skills to confidently work with a variety of stakeholders, communicating appropriately to different audiences.
12. Strong project management skills with the ability to multitask and prioritise across several projects.

What We Offer

At IVC Evidensia, we recognise that our people are fundamental to the success of our business. Investing in our people, premises, and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from:

1. 26 days annual leave
2. Pension
3. Discretionary Bonus
4. Discounted staff pet care
5. Free Parking available at Head Office
6. Initiatives focused on employee wellbeing

Following receipt of your application, you will be contacted by one of our experienced hire recruitment team.

At IVC Evidensia, we are committed to Diversity, Equality, Inclusion, and Belonging. We are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are eager to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.