Senior PPC & App Exec

Moonpig Group; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior PPC & App Executive to spearhead their PPC Search, Shopping, and App channels. This pivotal role involves crafting and optimizing strategies that drive significant business growth for a well-known greetings cards and gifting brand. Collaborating with internal teams and external partners like Google, you'll ensure campaigns align with best practices and business goals. If you thrive in a fast-paced environment and have a knack for data-driven decision-making, this opportunity offers a dynamic and supportive culture where your contributions will be valued.

Qualifications

• 3+ years of hands-on experience managing PPC and Shopping campaigns.
• Technical proficiency in Google Ads and Microsoft Ads.

Responsibilities

• Lead PPC Search, Shopping, and App channels for measurable growth.
• Manage campaigns, forecasts, and collaborate with key partners.

Skills

PPC Management

Campaign Optimization

Google Ads

Microsoft Ads

Analytical Skills

Budget Management

Forecasting

Collaboration

Creative Oversight

Education

Bachelor's Degree

Tools

Google Merchant Center

Feedonomics

SA360

Job description

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We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.

As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.

We have some core principles which support us in this:

Do what’s right

Trust & give permission

Delivery matters

We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.

What you’ll be doing

As a Senior PPC & App Executive, you’ll take the lead on our PPC Search, Shopping, and App channels for the greetings cards & gifting brand Greetz. This is a key position in our fast-paced, collaborative team, where you’ll own and evolve strategies that deliver measurable business growth.

You’ll be at the forefront of planning, testing, and optimising campaigns and will work closely with internal stakeholders and external partners like Google and CSS providers. This role offers visibility across the business and direct influence on channel performance, innovation, and strategic direction.

Key responsibilities include

• Campaign Management: Pace spend accurately to deliver KPIs against budgets, ensure campaigns are aligned with best practice and business goals.
• Forecasting & Planning: Produce accurate forecasts across a range of scenarios on a routine and ad hoc basis.
• Strategy & Optimisation: Stay on top of industry trends, applying new insights to campaign strategies. Produce and deliver testing roadmap to ensure channel growth.
• Collaboration: Work with key partners (e.g. Google, Microsoft, Fedonomics, CSS) and liaise closely with the Netherlands market stakeholders and PM Manager to ensure alignment of strategies and business goals.
• Account Excellence: Maintain rigorous account hygiene, implement best practices, and identify structural improvements for greater efficiency and scalability.
• Creative Oversight: Work with internal creative teams to ensure our assets are relevant to current marketing communications and aligned with channel best practice (Dutch copywriting can be provided).
• Reporting & Insights: Deliver clear weekly performance updates and contribute to monthly and quarterly performance reviews and presentations.

Success will be measured by

• Channel performance vs. ROI and CPO targets.
• Effective management of multiple channel budgets.
• Timely implementation of testing roadmaps and integration of best practices.
• Strong cross-functional alignment with Netherlands teams and contribution to broader marketing strategy.
• Consistently high account hygiene and adoption of industry best practices.
• Demonstrated innovation through improved account structures and campaign growth.
• Effective ad copy and creative management to enhance campaign performance - translation support to Dutch will be provided.
• Accurate weekly reporting on KPI movements and valuable contributions to presentations.

Must-Haves

• Fluent in English (spoken and written). Dutch is a plus.
• Minimum 3 years hands-on experience managing PPC and Shopping campaigns (App marketing experience a strong advantage).
• Technical proficiency on Google Ads, Microsoft Ads, SA360 and Google Merchant Center. Feed Management experience (Feedonomics, Productsup etc.) is a plus.
• Proven track record delivering campaign performance against ROI and CPO goals.
• Ability to quickly and accurately produce performance forecasts and budget plans.
• Advanced Excel skills and strong analytical mindset.
• Highly self-motivated with the ability to work autonomously as well as in a team.
• Proactive communicator and agile thinker, able to adapt in a fast-paced, evolving environment.
• Detail-oriented and data-driven, with a relentless focus on continuous improvement.

Want to hear more?

Find out more about Moonpig Group and what it has to offer here!

Moonpig’s Commitment to Equality, Diversity and Inclusivity

At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.

We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.

We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Technology, Information and Internet

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