Senior Portfolio Marketing Manager

Bauer Media Outdoor UK; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading media company is seeking an experienced B2B marketer to lead their portfolio marketing strategy in London. This role involves building relationships with councils and transport authorities, developing impactful marketing initiatives, and guiding a team to enhance the brand's presence in the market. Ideal candidates will have a strong background in B2B marketing, excellent strategic thinking abilities, and proficiency in tools like Microsoft Office and Hubspot.

Benefits

Annual Bonus scheme

Flexible working

25 holiday days plus bank holidays

Company Pension Scheme matched up to 8%

Healthcare Cash Plan

Life Insurance

Cycle to work scheme

Travel/Season ticket loans

Qualifications

• Experience in B2B marketing, ideally in public sector, media, or advertising.
• Strong attention to detail and organisational skills.
• Proactive and adaptable, with effective communication skills.

Responsibilities

• Develop and implement a portfolio marketing strategy.
• Build and maintain relationships with council partners and transport authorities.
• Oversee daily marketing output and manage the Portfolio Marketing Executive.

Skills

Strategic Thinking

Project Management

Copywriting

CRM Systems

Communication

Tools

Microsoft Office

Hubspot

Job description

We are looking for an experienced B2B marketer to develop and lead our portfolio marketing strategy. In this newly created role you will be building and maintaining relationships with our council partners and transport authorities, to elevating our brand and products, this role will be responsible for building on current success and taking it to the next level.

You will be someone who thrives on strategic thinking, enjoys making impactful decisions, and has a proven track record of delivering marketing campaigns that create real business value.

Working strategically alongside business objectives, you'll lead day-to-day marketing initiatives while making data-driven decisions to effectively engage our council partners. Collaborating closely with the Portfolio Marketing Executive and key stakeholders across the organisation, you'll take ownership of high-impact projects and develop compelling content that strengthens Bauer Media Outdoor's reputation as an industry leader in street furniture and transport infrastructure.

What You'll Be Doing...

Develop and implement a portfolio marketing strategy that supports business objectives and partner engagement.

Build and maintain strong relationships with council partners and transport authorities, acting as a trusted marketing advisor.

Oversee day-to-day marketing output, ensuring timely, relevant, and high-quality content delivery.

Collaborate with internal teams to create compelling marketing materials, case studies, and campaign assets.

Elevate the Bauer Media Outdoor brand through consistent messaging, storytelling, and visual identity.

Monitor and report on campaign performance, using insights to optimise future activity.

Manage and mentor the Portfolio Marketing Executive, fostering a culture of creativity and accountability.

Who are you?

• An experienced B2B marketeer with a proven track record, ideally within public sector, media or advertising sectors
• Strong strategic thinking and project management skills, with a strong attention to detail
• Creative ideas and solid copywriting skills
• Experience of using our CRM, CMS and marketing technology systems or an appetite to learn
• Proactive and energetic, with a can-do approach
• A team player - you'll need to speak to many departments to get the information you need
• Strong organisational and communication skills, both written and verbal
• Software skills: Microsoft Office, Hubspot
• Open and adaptable to a dynamically changing business
• Previous experience of team management and working with local authorities or public sector businesses is a plus
  
  

What's in it for you?

Our people are bonded by a humility and commitment to challenge the status quo. We offer a great team to be a part of a home for your individuality, as well as a place to bring fresh ideas and to grow and develop. We have a fun and informal culture while also being a future-facing business that wants to make a difference. So, Bring you. Shape us.

• Annual Bonus scheme
• Flexible working (this generally looks like 3 days in our offices and 2 days at home)
• 25 holiday days plus bank holidays
• Company Pension Scheme matched up to 8%
• Healthcare Cash Plan
• Life Insurance and group income protection scheme
• Cycle to work scheme
• Travel/Season ticket loans and a whole host of discounts across 100s of retailers
  
  

At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out-of-home media, we'd love to hear from you.