Senior Platform Product Marketing Manager

TOPdesk; Greater London; Ibrido; GBP 99.000 - 121.000; Tempo pieno

Vantaggi offerti da questo lavoro

Profit share scheme

Hybrid, flexible working

Learning budget 10% of base salary

Pension with up to 8% company contrib.

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work and techscheme

Sick & parental leave plus volunteer/”

26 days paid annual leave + birthday

Employee Assistance Program

Unlimited career support

Descrizione del lavoro

TOPdesk is seeking a Platform PMM to own ITSM/ESM positioning and ICP, crafting a platform narrative that ties ITSM, ESM, and AI into a coherent story. You’ll collaborate with Product, Sales, and Marketing to ensure consistent messaging across launches and campaigns in a growing enterprise service management landscape.

You’ll report to the Director of Product & Customer Marketing as a senior IC, shaping best practices and driving the company’s next chapter with a data-driven, customer-focused

Competenze

• 7+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You’ve moved a room of skeptics before.

Mansioni

• Define and maintain TOPdesk’s ITSM and ESM positioning and ICP.
• Build the platform narrative tying ITSM, ESM, and AI together.
• Collaborate with Product to translate innovations into market-ready positioning.
• Support the quarterly launch rhythm and align sales enablement.
• Brief and align Sales, CS, Customer Marketing, and Analysts on positioning.
• Validate positioning against win/loss, customer conversations, and analyst feedback.
• Influence without authority to gain buy-in from leadership.

Conoscenze

7+ years PMM

Positioning ownership

ICP development

B2B SaaS

Stakeholder influence

Narrative building

Descrizione del lavoro

TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management, raising an investment of approximately €200 million from investment firm CVC Growth Funds along the way. We're now entering a new phase: rebuilding our product, launching innovative features that embed AI, and telling one, bigger platform story. That shift needs someone to own it.

Job Description

We're hiring a Platform PMM to own the story, ICP, and positioning for the core of TOPdesk: ITSM, ESM, and the ecosystem. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.

You’ll report to the Director of Product & Customer Marketing and work as a senior individual contributor, closely with Product, Sales, and the wider marketing team. This is an opportunity to set the standard for what good looks like here and create best practices.

What you’ll do

• Define and maintain TOPdesk’s overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you’ll need buy-in from Product, Sales, and leadership, not a mandate.

Qualifications

What you’ll bring

• 7+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You’ve moved a room of skeptics before.

What we offer you

• Competitive base salary starting at £110k and profit share scheme
• Hybrid, flexible working and healthy work-life balance
• Learning budget equivalent to 10% of your basic salary
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support