Enable job alerts via email!

Senior Performance Marketing Manager Crypto Gambling Acquisition

Aerbo & Hansen Aps

London

On-site

GBP 50,000 - 90,000

Full time

9 days ago

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

An innovative startup in the crypto gaming space is seeking a Senior Performance Marketing Manager to spearhead their global paid acquisition efforts. This role is perfect for a strategic thinker who thrives in fast-paced environments and is eager to optimize campaigns targeting crypto-native audiences. With a focus on high-LTV player acquisition, you will manage substantial ad budgets and collaborate closely with creative teams to enhance conversion rates. Join a dynamic team dedicated to redefining gaming experiences through blockchain technology and make a significant impact in a rapidly evolving industry.

Benefits

Competitive Compensation

Performance-Based Bonuses

Full Ownership of Growth Channels

Opportunity to Shape a Growing Team

Qualifications

5+ years in performance marketing, with 2+ years in crypto or gambling.
Deep understanding of paid media in Web2 and Web3 ecosystems.

Responsibilities

Lead paid acquisition strategies across multiple channels.
Manage six-figure monthly ad budgets focused on CPA and ROAS.

Skills

Performance Marketing

Paid Media Buying

Crypto Knowledge

Gambling Vertical Experience

Analytics Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Native Ad Platforms

Programmatic Ad Buying

Conversion Tracking Tools

Senior Performance Marketing Manager Crypto Gambling Acquisition

Join to apply for the Senior Performance Marketing Manager Crypto Gambling Acquisition role at Aerbo & Hansen Aps

Senior Performance Marketing Manager Crypto Gambling Acquisition

1 week ago Be among the first 25 applicants

Join to apply for the Senior Performance Marketing Manager Crypto Gambling Acquisition role at Aerbo & Hansen Aps

Our Client

Our client is a young and growing crypto igaming startup thats redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they arelooking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

Role Overview

As theSenior Performance Marketing Manager, youll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone whos not afraid to get in the weeds, optimize well, and scale fast.

Key Responsibilities

Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
Identify and scale high-performing campaigns targeting crypto-native gambling audiences
Manage six-figure+ monthly ad budgetswith a laser focus on CPA, ROAS, and LTV
Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
Build and manage relationships with networks, affiliates, and third-party ad tech vendors
Run competitor research, market analysis, and campaign benchmarking
Track, analyze, and report on performance KPIs using visualisation platforms
Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)

Key Skills And Qualifications

5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals
Deep understanding ofpaid media buying in both Web2 and Web3 ecosystems
Proven track record of scaling paid campaigns profitably
Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
Entrepreneurial mindset comfortable working in fast-paced, performance-driven environments

Nice To Have

Experience working directly with or promotingcrypto casinos / betting platforms
Understanding ofon-chain analytics, wallets, and DeFi user behavior
Strong network in the crypto and gambling ad space

What's On Offer

Competitive compensation + performance-based bonuses
Full ownership of your growth channel(s)
Opportunity to shape a growing team and scale acquisition globally
Freedom to test, fail, and scale fast backed by a team that knows how to win

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Marketing Services

Referrals increase your chances of interviewing at Aerbo & Hansen Aps by 2x

Get notified about new Senior Marketing Manager jobs in London, England, United Kingdom.

Uxbridge, England, United Kingdom 2 weeks ago