Senior Performance Marketing Manager

Central Employment Agency; North East; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading eCommerce retailer based in the North East is seeking a Senior Performance Marketing Manager. In this role, you will drive customer acquisition and retention through a well-executed digital marketing strategy. Responsibilities include managing campaigns across multiple platforms, optimizing for performance, and overseeing the digital marketing team. The ideal candidate will have over 5 years of experience in a retail-focused performance marketing role, with a strong background in paid media channels. The position offers a competitive salary of up to £50,000, based in Newcastle with a hybrid work model.

Qualifications

• 5+ years of experience in retail-focused multi-channel performance marketing.
• Strong skills in Paid Media channels, including PPC and Paid Social.
• Hands-on experience with key digital marketing platforms.

Responsibilities

• Develop and own the digital marketing strategy.
• Manage the digital marketing calendar across channels.
• Lead digital performance campaigns on various platforms.
• Collaborate with agencies and partners to optimize performance.
• Oversee CRM strategy including automation and execution.

Skills

Performance marketing

Digital campaign management

Data analysis

Budget management

A/B testing

Tools

Google Ads

Meta Ads

CRM Systems

Job description

Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a results driven Senior Performance Marketing Manager , to drive further online growth, executing there brands performance marketing strategy.

• Newcastle based 3 days a week

Senior Performance Marketing Manager profile:

This role is all about driving customer acquisition and retention through smart, full-funnel digital marketing. You’ll lead with data, optimise campaigns across multiple platforms, and deliver measurable growth. With performance at the core, you’ll ensure we’re getting the best possible return across all digital channels

Responsibilities of the Senior Performance Marketing Manager:-

• Developing and owning there digital marketing strategy in line with brand and business goals
• Managing the digital marketing calendar across paid, owned and earned,media
• Leading digital performance campaigns across Meta, Google, TikTok, Pinterest and beyond
• Managing budgets and forecasts to deliver cost-effective growth
• Leading A/B testing across creatives, audiences and landing pages
• Collaborating with agencies, freelancers and affiliate partners to optimise performance
• Overseeing CRM strategy, including segmentation, automation, and execution
• Supporting campaign reporting and performance dashboards
• Working with the wider team to test and refine creative
• Leading and developing a high-performing digital team

Experience required:

• Circa 5+ yrs experience within a Retail focused multi-channel performance marketing role
• Deep roots across Paid Media channels (PPC/Paid Social)
• A hands-on digital marketer who knows your way around the key platforms
• Commercially sharp with a keen eye on ROI, ROAS, and CPA
• A confident decision-maker who leads with data
• Excited by variety and ready to juggle channels, campaigns and creative
• A great communicator who enjoys collaborating with internal teams and external partners

Glasgow + hybrid // Permanent
Circa £35,000

Glasgow + hybrid // Permanent
Up to £35,000 DOE

Newcastle upon Tyne // Permanent
Up to £50,000 DOE

Glasgow + hybrid // Permanent
Circa £35,000

Glasgow + hybrid // Permanent
Up to £35,000 DOE

Newcastle upon Tyne // Permanent
Up to £50,000 DOE

Glasgow + hybrid // Permanent
Circa £35,000

Glasgow + hybrid // Permanent
Up to £35,000 DOE

Newcastle upon Tyne // Permanent
Up to £50,000 DOE