Senior Performance Marketing Manager

ProCook; Gloucester; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

ProCook is seeking a Senior Performance Marketing Manager to lead marketing campaigns and drive growth through strategic initiatives. This full-time maternity cover role demands expertise in digital advertising and a results-oriented approach. Join a passionate, growing team while contributing to our sustainability mission and enjoying a hybrid work environment.

Benefits

Hybrid Working: 3 days in HQ, 2 flexible remote

Enhanced parental leave

40% staff discount + family and friends discount cards

2 x Annual paid volunteering day

Employee Assistance Programme

Friends and Family Referral Scheme

33 Days Annual Leave (including bank holidays)

Qualifications

• 5+ years in performance marketing roles.
• Experience in managing digital ads across multiple platforms.
• Strong analytical and leadership skills.

Responsibilities

• Develop and execute performance marketing strategies.
• Lead end-to-end campaign management.
• Utilize data insights to optimize campaign performance.

Skills

Analytical skills

Digital advertising

Customer acquisition

Audience segmentation

Communication skills

Leadership capabilities

Innovation mindset

Tools

Google Analytics

Northbeam

Triplewhale

Job description

We're seeking an exceptional Senior Performance Marketing Manager to join us on a maternity cover contract.

As the Senior Performance Marketing Manager, you will play a pivotal role in driving the growth of ProCook through strategic planning, execution, and optimization of performance marketing campaigns. Reporting directly to the [appropriate management position], you will be responsible for maximizing ROI across various digital channels to achieve aggressive business objectives. The ideal candidate will possess a strong blend of analytical prowess, strategic thinking, and hands-on experience in performance marketing.

This is a full-time, 37.5hrs/week, fix term contract - maternity cover.

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, conversion, and retention across digital channels such as PPC, paid social, display advertising, affiliate marketing, and email marketing.
• Lead end-to-end campaign management, including campaign ideation, targeting, budget allocation, creative development, A/B testing, execution, and performance analysis.
• Collaborate closely with cross-functional teams, including marketing, product, and analytics, to align performance marketing initiatives with overall business goals and objectives.
• Utilise data-driven insights to identify growth opportunities, optimize campaign performance, and drive continuous improvement in key metrics such as CTR, CPC, CPA, ROAS, and LTV.
• Conduct thorough market research and competitive analysis to stay abreast of industry trends, identify emerging opportunities, and maintain a competitive edge.
• Manage relationships with external vendors, agencies, and technology partners to ensure the successful implementation and execution of performance marketing initiatives.
• Provide regular reporting and performance updates to senior management, highlighting key insights, successes, and areas for improvement.
• Mentor and guide junior members of the performance marketing team, fostering a culture of collaboration, learning, and professional development.

Essential Experience & Key Skills::

• Proven track record of 5+ years in performance marketing roles, with a focus on digital advertising and customer acquisition.
• Deep expertise in managing and optimizing campaigns across multiple digital channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Display Networks, and Affiliate platforms.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Northbeam, Triplewhale or similar platforms.
• Demonstrated experience in leveraging audience segmentation, targeting, and personalization strategies to drive campaign performance.
• Excellent communication skills with the ability to articulate complex ideas and strategies to both technical and non-technical stakeholders.
• Strong leadership capabilities with a proven ability to lead cross-functional teams and drive consensus in a fast-paced, dynamic environment.

Results-oriented mindset with a passion for innovation, experimentation, and continuous learning in the field of performance marketing.


If you are a strategic thinker with a passion for performance marketing and a desire to drive measurable business outcomes, we encourage you to apply and become a key contributor to our continued growth and success.

• Salary is £45,000 - £50,000 depending on experience
• Hybrid Working: 3 days in our inspiring ProCook HQ, 2 days flexible remote
• Opportunity to work with a passionate team
• Be part of a fast-growing company
• Join a friendly, close-knit team
• Enhanced parental leave
• 40% staff discount + 5 family and friends discount cards
• 2 x Annual paid volunteering day
• Employee Assistance Programme
• Friends and Family Referral Scheme
• ️33 Days Annual Leave (including bank holidays)

We Welcome Everyone

At ProCook we are committed to diversity and inclusion, and we welcome applications from people of all abilities.

If you require any reasonable adjustments to support you through the application or interview process, please let us know. We’re committed to making our recruitment process as inclusive and accessible as possible.

About ProCook’s Sustainability Commitment:

At ProCook, sustainability is at the heart of what we do.

As a certified B Corporation, we strive to balance profit with purpose, focusing on reducing waste, and ensuring ethical business practices.

By joining our team, you will contribute to our efforts in creating a positive impact on the planet.