Senior Performance Marketing Analyst

Interactive Investor Plc; Manchester; On-site; GBP 41,000 - 52,000; Full time

Benefits offered by this job

Group Pension Plan

Life Assurance

Private Medical Insurance

Annual Leave 25

Staff Discounts

Well-being Fund

Retail Discounts

Flexible Benefits

Job summary

interactive investor is seeking a Senior Performance Marketing Analyst to own cross‑channel optimisation, monitor live performance, and drive rapid insight generation across Search, Social, Display and App growth.

In a hybrid Manchester role, you will translate analysis into actionable recommendations, maintain a central backlog, and partner with channel teams and agencies to improve efficiency and outcomes.

Qualifications

• Strong experience in performance marketing analysis.
• Experience with paid media optimization and digital campaign diagnostics.
• Proven ability to translate data into actionable insights for channel teams.
• Excellent communication with stakeholders and cross-functional partners.

Responsibilities

• Monitor live performance daily across Search, Social, Display and App channels.
• Conduct platform audits to identify performance issues and opportunities.
• Perform deep-dive analyses across audiences, creatives, placements and campaigns.
• Translate analysis into prioritized, actionable recommendations for channel owners.
• Maintain a central backlog of optimisation actions and tests.
• Report progress and insights to stakeholders and Senior Manager.

Skills

Performance marketing analysis

Paid media optimization

Digital campaign diagnostics

Data-driven decision making

Strong communication

Tools

Google Analytics 4

Tableau

Google Ads

Meta Ads Manager

Job description

Title: Senior Performance Marketing Analyst

Location: Hybrid – Manchester 3 days on site per week, 2 days remote

Salary: From £41,510

Who we are:

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.

We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.

For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.

We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.

Purpose of role

The Senior Performance Marketing Analyst is a highly hands‑on, performance‑focused analytical role responsible formonitoringday-to-day performance across channels,identifyingissues and opportunities at a granular level, and driving continuous optimisation across Search, Social, Display, and App growth.

The role exists to improve performance week by week through rapid insight generation, structured testing, and close partnership with channel owners to ensure actions are executed and measured effectively.

Overview

The roleis responsible forrunning the cross-channel optimisation engine across Search, Social, Display, and App growth, with a primary focus on live performance monitoring and continuous optimisation.

Itmaintainsa single backlog of optimisation actions and tests, tracking what has beenidentified, agreed, implemented, and the impact delivered. The role ensures the teamoperatesin a structured, insight-led way that continuously improves performance week by week.

Working closely with channel owners, the rolemonitorslive performance daily and weekly, conducts regular audits, and performs deep-dive analysis across campaigns, audiences, creatives, placements, and landing pages. It translates this analysis into clear, prioritised, and actionable recommendations for channel teams.

The role reports to the Senior Performance Marketing Manager.

Key responsibilities

Performance Monitoring & Optimisation

• Monitor live performance daily across Search, Social, Display, and App channels, including campaigns, audiences, creatives, placements, and landing pages

• Conduct regular platform audits toidentifyperformance issues, anomalies, and opportunities

• Perform deep-dive analysis across audience, creative, placement, device, geography, and campaign structure to understand performance drivers

• Identifyand clearly articulate root causes of performance changes

• Translate analysis into clear, prioritised, and actionable recommendations for channel owners
• Escalate performance risks and emerging issuesin a timely manner

Cross‑Channel Insight & Learning

• Identifyperformance patterns across Search, Social, Display, and App, focusing on clear drivers of efficiency, conversion, audience response, and creative performance

• Diagnose differences in performance across channels and translate findings into clear, actionable optimisation opportunities

• Convert learnings from one channel into practical improvements in others, including audiences, creative direction, targeting, and landing pages

• Maintain a structured log of insights, actions taken, and outcomes to ensure visibility and follow-through on learnings

Testing & Experimentation

• Identifyand propose test opportunities based on performance analysis and platform audits

• Define clear hypotheses, success metrics, and tracking requirements for all tests

• Maintaina central test backlog including ownership, status, timelines, and outcomes

• Support structuring, tracking, and execution of tests in partnership with channel teams and agencies

• Track and summarise test outcomes to support wider performance learning and decision-making

Reporting & Performance Visibility

• Produce andmaintainstandardised weekly performance outputs whererequired

• Ensure reporting clearly explains what changed, why it changed, and what action isrequired

• Provide analysis and supporting evidence for channel updates and stakeholder communication

• Track agreed actions, implementation status, and observed impact to ensure visibility of optimisation progress

• Strong experience in performance marketing analysis, paid media optimisation, or digital campaign diagnostics

• Confident working in ad platforms and analytics tools to interpret granular performance data

• Strong understanding of audience, creative, landing page, and funnel performance drivers

• Experience designing tests, writing performance readouts, and tracking execution and impact

• Highly analytical with strong problem-solving skills and a focus on actionable insight

• Able to turn complex data into clear, practical optimisation recommendations

• Strong communicator, able to influence channel owners and stakeholders with clarity and structure

• Experience working closely with channel owners, agencies, and wider marketing teams

• Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
• Life Assurance and Group Income Protection
• Private Medical Insurance – Provided by Bupa
• 25 Days Annual Leave, plus bank holidays
• Staff Discounts on our investment products
• Personal & Well-being Fund – Supporting your physical and mental wellness
• Retail Discounts – Savings at a wide range of high street and online retailers
• Voluntary Flexible Benefits – Tailor your benefits to suit your lifestyle

Please Note:We will do our utmost efforts to respond to all applicants. However, due to the high volume of applications we're currently receiving, if you haven't been contacted within 30 days of application, please consider unsuccessful.

interactive investor operates in accordance with the UK Equality Act 2010. We welcome applications from individuals of all ages, disabilities, gender identities, marital status, pregnancy/maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and making reasonable adjustments where needed to support disabled applicants. We actively prevent all forms of discrimination, harassment, and victimisation—whether direct, indirect, associative, or perceptive.