Senior Partnerships Manager

A.S.O. - Amaury Sport Organisation

Greater London

Hybrid

GBP 65,000 - 90,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Hybrid working

Health Cash Plan

Enhanced Parental Leave Policy

TOIL for events worked

Pension salary sacrifice

Five free event entries a year

Job summary

A.S.O. UK is seeking a commercially minded Senior Partnerships Manager to lead and grow high‑value brand and charity partnerships across major UK events. You’ll shape campaigns, build lasting relationships and drive commercial growth from concept to renewal.

Reporting to the Partnerships Director, you’ll manage two team members, contribute to pitches, and oversee end‑to‑end delivery, from creative ideas to on‑site activation and post‑campaign evaluation.

Qualifications

Minimum five years’ account management experience in sponsorship, PR or marketing, ideally within the sports sector.
Experience across the partnership lifecycle, including campaign planning, partner onboarding, project management, evaluation and renewal.
Proven experience managing budgets, project costs and financial reconciliation.
Strong understanding of digital marketing, CRM and audience engagement.
Understanding of data analysis, campaign measurement and GDPR requirements.
Excellent command of English, both written and spoken, is essential.
Experience drafting partnership contracts and supporting commercial negotiations.

Responsibilities

Lead day‑to‑day management and development of key brand and charity partnerships across multiple events, owning project plans, budgets, timelines and partner communications.
Build strong, long‑term partner relationships, translating objectives into effective, insight‑led campaigns with measurable KPIs.
Lead campaign evaluation and reporting, providing audience insights and evidence of partner ROI across reach and media value.
Develop end‑to‑end campaign plans, combining project management with creative ideation for engaging campaigns.
Lead activation development from concept to delivery, managing budgets, suppliers, stakeholders, logistics and on‑site brand implementation.
Identify opportunities to enhance participant and partner experience through innovative activations.
Drive revenue growth through upselling and new rights/activations; manage renewals and contracts.

Skills

Account management

Sponsorship experience

Campaign planning

Partnership strategy

Stakeholder management

Tools

Monday.com

Microsoft Office

Job description

Company Background

A.S.O. UK is the country’s leading mass participation events company, putting on events each year in triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon and Dragon Ride. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL.

Company Background

A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.

A.S.O. UK is a fast-paced, fun place to work with a great team atmosphere. It’s a sociable office of like-minded people with shared goals, values, and interests who take great pride in the events we deliver.

About The Role

Reporting to the Partnerships Director, this is an exciting opportunity for an experienced, commercially minded Senior Partnerships Manager to take a leading role in delivering and growing high-value brand and charity partnerships across some of the UK’s most established mass-participation events.

As a senior member of the Partnerships team, you’ll have the autonomy to shape partner campaigns, build lasting relationships and identify new opportunities to drive commercial growth. Combining creative thinking with a hands‑on approach to delivery, you’ll turn partner objectives into impactful campaigns, taking ownership from initial concept through to execution, evaluation and renewal.

The role offers real breadth, spanning the full partnership lifecycle – from contributing to new business pitches and developing creative ideas to leading campaign delivery, managing commercial negotiations and securing renewals.

You’ll also line manage and develop two team members, helping to shape how we work and drive excellence across the Partnerships team.

We work with an exciting mix of leading brands, charities and corporate partners, including adidas, ASICS, Cancer Research UK, Alzheimer’s Society, JustGiving, Jet2 and JLL.

If you’re a natural relationship builder who enjoys turning creative ideas into reality, balancing strategic thinking with hands‑on delivery and creating meaningful results for partners, we’d love to hear from you.

Key Responsibilities

2. Campaign Strategy & Activation

3. Commercial Development & Growth

4. Event Planning & On‑Site Delivery

5. Leadership & Team Development

Account Management & Partner Relationships
Lead the day‑to‑day management and development of key brand and charity partnerships across multiple events, owning project plans, budgets, timelines and partner communications.
Build strong, long‑term partner relationships, understanding their objectives and translating them into effective, insight‑led campaigns that deliver against agreed KPIs.
Lead campaign evaluation and reporting, providing meaningful analysis, audience insights and evidence of partner ROI across reach, media value and wider commercial impact.
Develop and deliver end‑to‑end campaign plans, combining strong project management with creative ideation to deliver engaging, high‑quality partner campaigns.
Lead activation development from initial concept and scoping through to delivery, managing budgets, suppliers, internal stakeholders, logistics and on‑site brand implementation.
Identify opportunities to enhance the participant and partner experience through innovative, engaging and commercially effective activations.
Contribute to partnership strategy, identifying opportunities to diversify rights, improve delivery efficiencies and maximise commercial value.
Support new business pitches and proposals, developing creative partnership ideas that align with prospective sponsors’ objectives.
Drive revenue growth across existing partnerships through upselling, ancillary opportunities and the development of new rights and activations.
Take ownership of partnership renewals and contracts, identifying opportunities to strengthen relationships, demonstrate value and secure long‑term growth.
Represent the Partnerships team within cross‑functional project teams for the business’s largest events, ensuring partner requirements are integrated into event planning and delivery.
Act as Event Lead for selected events, coordinating stakeholders and overseeing delivery.
Represent A.S.O. UK at selected weekend events, managing partner requirements and resolving on‑site challenges to ensure seamless delivery.
Line manage, support and develop two direct reports: a Senior Account Executive and an Account Administrator.
Set clear priorities and standards, ensuring effective workflows, robust administration and consistent delivery across the team.
Mentor and support junior members of the wider Partnerships team, sharing knowledge and encouraging collaboration and continuous improvement.

Essential

Skills & Experience Required

Minimum five years’ account management experience in sponsorship, PR or marketing, ideally within the sports sector.
Experience across the partnership lifecycle, including campaign planning, partner onboarding, project management, evaluation and renewal.
Proven experience managing budgets, project costs and financial reconciliation.
Strong understanding of digital marketing, CRM and audience engagement.
Understanding of data analysis, campaign measurement and GDPR requirements.
Excellent command of English, both written and spoken, is essential.
Experience drafting partnership contracts and supporting commercial negotiations.
Proficiency in Monday.com and Microsoft Office.
Exceptional attention to detail, with strong planning, organisation and administrative skills.
Effective relationship management and communication skills, with the confidence to manage multiple stakeholders and competing priorities.

Key Competencies

Commercially minded: Identifies opportunities to grow revenue, maximise partnership value and improve efficiencies.
Proactive: Takes ownership, anticipates challenges and drives work forward independently.
Creative: Develops fresh, engaging ideas that meet partner objectives and enhance the participant experience.
Highly organised: Manages multiple projects, deadlines, budgets and stakeholders without compromising on detail.
Operationally strong: Translates plans into effective execution, with a hands‑on approach to logistics and delivery.
Collaborative: Builds positive relationships across internal teams, partners and suppliers.
Adaptable: Responds effectively to changing priorities in a fast‑paced, event‑led environment.
An effective leader: Supports, develops and motivates team members while maintaining high standards of delivery.

Great Benefits At A.S.O. UK

Hybrid working environment
Health Cash Plan access
Enhanced Parental Leave Policy
TOIL for events worked
Auto‑enrolled salary sacrifice pension scheme
Five free entries to A.S.O. UK events per year for you, friends, and family
Free entry to any A.S.O. (non‑UK) single‑day events
Access to Cycle2Work scheme
Access to Partner Benefits programmes

A.S.O. UK is an equal opportunities employer and is committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender identity, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

Conditions